Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Klaviyo is UNMATCHED.

What do you like best? Flows in Klaviyo are so easy to set-up, a 4 year old could do it... but they give you Mark Zuckerberg level data. Who could beat that? What do you dislike? There's really not much to dislike, and when there has been a glitch here or there, Klaviyo Support has been highly responsive and helpful. They fix issues quickly and take customer feedback seriously, often updating their product accordingly. What problems are you solving with the product? What ...

Excellent tools to help you market your business

What do you like best? What I find most helpful about Klaviyo is the amount of data that you can see about your campaigns and sales channels. What do you dislike? The price is a bit steep compared to other marketing tools that I have used in the past. This is also one of the only reasons why my clients hesitate in moving over to Klaviyo from other platforms. What problems are you solving with the product? What benefits have you realized? Creating better flows and helping my ...

Klaviyo makes our lives easier

What do you like best? Klaviyo makes it very easy to target the customers you most want to reach. It’s a breeze to put together a marketing campaign with their email templates. What do you dislike? The learning curve can seem a bit steep and setting up flows can be overwhelming at first. What problems are you solving with the product? What benefits have you realized? Before using Klaviyo, our email marketing was very sporadic. Now, with the ease of creating and sending ...

Great for both beginners and experts!

What do you like best? The capabilities and offerings that Klaviyo has to offer What do you dislike? Little overwhelming - a lot of different capabilities to implement all at once! What problems are you solving with the product? What benefits have you realized? All the problems!

Klaviyo’s flows are amazing

What do you like best? We have a physical products brand and needed a CRM that could help with email sequences. What do you dislike? Would like some more tutorials based on brands specific needs What problems are you solving with the product? What benefits have you realized? Email marketing and abandoned cart flows and retargeting.

Thrilled with Klaviyo

What do you like best? We previously used Mailchimp and had to use multiple programs for email marketing and automated emails and regathering. With Klaviyo, we have all in one. No need for multiple programs. What do you dislike? There are few things I dislike about klaviyo. However, the reporting for restock sign up can be a little confusing to get to and pull data from. What problems are you solving with the product? What benefits have you realized? Automated emails all ...

First Impressions

What do you like best? Klaviyo has opened up incredible opportunities for Eventbrite's customer-focused email marketing. The combination of automation and data connectivity gives us a much greater latitude to reach our customers in more meaningful ways at important times in their customer lifecycle. What do you dislike? I am not very keen on the organizational capabilities. Being able to effectively folder campaigns, lists and segments - particularly with the number of global teams ...

Klaviyo has been a great experience.

What do you like best? Most Helpful: Ability to attribute email sends to in-store sales. Easy to use program, from email template setup through list/segement creation and back end javascript. What do you dislike? I really don't dislike anything about Klaviyo. They only wish that I have would be the ability to create folders for better organization. What problems are you solving with the product? What benefits have you realized? We now have the ability to track ...

Klaviyo is a powerful tool that make its easy to leverage even with limited bandwidth.

What do you like best? Flows, segmentation, customer tagging, reports What do you dislike? I would like more built-in suggestions tailored to my goals and industry What problems are you solving with the product? What benefits have you realized? Automation helps since we are such a small team

Exceptional Onboarding

What do you like best? When I starting using Klaviyo over 3 years ago, I was amazed by how much 1x1 attention I received from my rep. At the time she had 80 clients but was able do devote an hour every week to getting me on boarded with the new tool for my company. I have since brought Klaviyo to other companies I’ve worked for. What do you dislike? I wish there was a way to analyze certain cohorts after a campaign send, rather than having to separate out into multiple sends. ...