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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 591-600 out of 708

ND

Neal D

09/25/19

5 out of 5

Continually improving

What do you like best? Segmentation and flows are easy to use. The platform is constantly expanding which helps our business. Integrations are good and help a lot. SMS release will be a huge game-changer for our business. What do you dislike? Dynamic content and look-ups don't have a clean reference point. In order to code dynamic zones you have to stumble through help forums and even then you can't get what you need. Either a glossary of terms and what they do or the ability to ...

Read more

LL

Lorna L

09/25/19

5 out of 5

Best ESP EVER!

What do you like best? KLaviyo allows you to segment and target better than any tool I've used... it allows us to get the right message to the right person... super granular What do you dislike? There's nothing that I really dislike but there are some room for improvements... I'd love for the block editor to be a little more sophisticated. Also it would be great if we could prioritize flows. What problems are you solving with the product? What benefits have you realized? ...

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AI

Agency in Marketing and Advertising

09/25/19

5 out of 5

The greatest way to do email marketing

What do you like best? I love how it helps me to segment all my contacts, it is user friendly, it is effective... and I just staring to have fun with it What do you dislike? FONTS, I would love to have more choices, to have the opportunity to use more moderns and do more design IN klaviyo (it is not a dislike) more a observation that I always want more LOL What problems are you solving with the product? What benefits have you realized? the abandoned cart flow, it is amazing ...

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AS

Amanda S

09/25/19

5 out of 5

Changed our business!

What do you like best? We have seen a significant increase in our business since using Klaviyo. Our customer retention has increased as well as our ability to retarget our new audience, which has converted into new sales. The templates are so easy to use. What do you dislike? The forms could use improvement. We previously used Privy, which has some better templates and design capabilities. What problems are you solving with the product? What benefits have you realized? ...

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X"

Xiaohui "X" W

09/25/19

5 out of 5

Best of breed ESP for ecommerce

What do you like best? We've been using Klaviyo for our clients for more than 5 years now, and the evolution of the platform has been staggering. They've always kept the goals of ecommerce merchants squarely in their sights and build an awesome marketing tool tool to empower us to generate outstanding returns with advanced data analytics, targeting, and automated flows for our merchants! What do you dislike? Reporting data processing speeds sometimes are glitchy. What problems ...

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UI

User in Consumer Goods

09/25/19

5 out of 5

Very informative

What do you like best? Alexandra Edelstein conference, I think it was very informative and I would like a second part , maybe to give more flows What do you dislike? I dislike the brand Spotlight . It didn't give me a lot of information What problems are you solving with the product? What benefits have you realized? I think testting different flows will be a very good results

AI

Administrator in Health, Wellness and Fitness

09/25/19

5 out of 5

Best Email Platform

What do you like best? What i like best from Klaviyo are the flows, they're the best way to follow up with clients and convert. What do you dislike? The only thing I don't like is that it doesn't recognizes if a person is What problems are you solving with the product? What benefits have you realized? email marketing is so much easier, specially with the flows! is the best way to personalize user experience.

UI

User in Retail

09/25/19

5 out of 5

Love Klaviyo

What do you like best? Klaviyo is very easy to use and has really helped our company regrab the attention of our customers who have abandon their shopping cart. What do you dislike? We do have a custom platform so we have been unable to use several of the flows due to developer issues and not clear api integrations. This is not a one time install. Several times we have had to have our developers go back and add additional code because not all of the customers data is being shared ...

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EG

Elizabeth G

09/25/19

5 out of 5

Great Email Provider!

What do you like best? Klaviyo is a great tool to really grow your business and connect with customers when they want to hear from you. My customer success manager has been so supportive in answering any questions and really help grow our email marketing strategy. Klaviyo really listens to customer feedback as well. What do you dislike? I think that reports could be easier to pull and read. The data card is not always clear what information it is showing etc. So I would like to see ...

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MZ

Michelle Z

09/25/19

5 out of 5

The best way to connect with our community

What do you like best? We love being able to talk to our community about the topics they care about. Klaviyo makes it easy to automate messages based on actions and interests while still giving us the flexibility to create unique emails as our needs change. What do you dislike? I would really like more flexibility in the types of transactional emails that can be reviewed and approved for sending. I'd also like to be able to separate and compare the results based on multiple ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].