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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 51-60 out of 708

MC

Mark C

09/08/23

5 out of 5

"One of the best for eCommerce email marketing platform so far"

What do you like best about Klaviyo? Klaviyo is one of the best for eCommerce email marketing platform that I have used so far. The automation is user friendly, you can personalize newsletters or email by just clicking and dragging content.

MC

Mark C

09/08/23

5 out of 5

"One of the best for eCommerce email marketing platform so far"

What do you like best about Klaviyo? Klaviyo is one of the best for eCommerce email marketing platform that I have used so far. The automation is user friendly, you can personalize newsletters or email by just clicking and dragging content.

G

GJ

08/31/23

5 out of 5

5 brands migrated to Klaviyo was good so far

Onboarding our stable of 5 brands was pretty easy and relatively painless, Sophie made onboarding easier for us with her breakdown of best practices and helping with our lists. Our warming period has been completed and we're now into BAU emails, so far it's been a learning curve as quite different to other ESPs, but have been pleasantly surprised by the metrics so far. Sophie was always lovely and very helpful, her positivity was encouraging for us as newbies on Klaviyo. I did feel rushed ...

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G

GJ

08/31/23

5 out of 5

5 brands migrated to Klaviyo was good so far

Onboarding our stable of 5 brands was pretty easy and relatively painless, Sophie made onboarding easier for us with her breakdown of best practices and helping with our lists. Our warming period has been completed and we're now into BAU emails, so far it's been a learning curve as quite different to other ESPs, but have been pleasantly surprised by the metrics so far. Sophie was always lovely and very helpful, her positivity was encouraging for us as newbies on Klaviyo. I did feel rushed ...

Read more

BC

Babe Cosmetics

05/25/23

5 out of 5

We switched over to Klaviyo from…

We switched over to Klaviyo from Sendgrid and have been quite happy with the results. The interface is remarkably well designed. It's easy to set up flows. Many of these are pre-designed and work well. The delivery rate is good, and I am not just relying on their dashboard: Google GA4 confirms that we are getting increased clicks on our website.

C

Craig

05/23/23

5 out of 5

Excellent product with an awesome team

Recently made the switch to Klaviyo from ActiveCampaign and we are wishing we did it sooner - much slicker product, with incredible guided Onboarding and ongoing support from Growth team. Was so great working with Marius, wish we could keep him!

LA

Learn About W

05/23/23

5 out of 5

"Great email service"

What do you like best about Klaviyo? The Shopify integration is great when pulling products for email campaigns and various blasts. What do you dislike about Klaviyo?

JC

Jamie Cross

04/30/23

5 out of 5

Very reliable ESP

Very reliable ESP. We've been using it for the past 2 years. Wouldn't choose anything else!

SO

Sean O'Meara

04/27/23

5 out of 5

Excellent Service & Customized Solutions

Klaviyo's commitment to customer satisfaction and their level of professionalism are truly remarkable. The personalized onboarding and integration process they provided made our transition smooth, and their wealth of educational resources allowed us to leverage the platform's full potential. Collaborating with Klaviyo's growth team has been effortless, thanks to their speedy and comprehensive replies. Klaviyo consistently delivers beyond expectations with individualized services, ...

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JL

Jason L

04/27/23

5 out of 5

"Great email marketing tool with a vast range of data points you can use as automated triggers"

What do you like best about Klaviyo? Easy to set up static and dynamic lists of subscribers/customers to communicate to via email and SMS.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].