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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 41-50 out of 704

GR

gaby r

10/19/23

5 out of 5

"Best ESP I've EVER Tried"

What do you like best about Klaviyo? Klaviyos reporting can go into great detail, integrations are avialable with many other vendors, What do you dislike about Klaviyo?

GR

gaby r

10/19/23

5 out of 5

"Best ESP I've EVER Tried"

What do you like best about Klaviyo? Klaviyos reporting can go into great detail, integrations are avialable with many other vendors, What do you dislike about Klaviyo?

RJ

Rose J. W

09/25/23

5 out of 5

"Klaviyo helps us improve digital marketing and SMS automation"

What do you like best about Klaviyo? I value the simplicity of creating an email with the flow editor. I like the simplicity with which you can update email corroborations and funnel emails, plus the good integration it has with Shopify. In order to make the distribution lists we have with us, and also the automation, expand and easier to manage, we can link Klaviyo with all the marketing tools we use in Shopify. Figuring out how to start a new campaign or where to find or develop customer ...

Read more

RJ

Rose J. W

09/25/23

5 out of 5

"Klaviyo helps us improve digital marketing and SMS automation"

What do you like best about Klaviyo? I value the simplicity of creating an email with the flow editor. I like the simplicity with which you can update email corroborations and funnel emails, plus the good integration it has with Shopify. In order to make the distribution lists we have with us, and also the automation, expand and easier to manage, we can link Klaviyo with all the marketing tools we use in Shopify. Figuring out how to start a new campaign or where to find or develop customer ...

Read more

LP

Laura P

09/14/23

5 out of 5

"Best SMS Marketing Tool"

What do you like best about Klaviyo? What I like the most about Klaviyo is that it's a very user-friendly app that allows us to send SMS and email marketing. We can also reply to our consumers based on the messages they send us,

LP

Laura P

09/14/23

5 out of 5

"Best SMS Marketing Tool"

What do you like best about Klaviyo? What I like the most about Klaviyo is that it's a very user-friendly app that allows us to send SMS and email marketing. We can also reply to our consumers based on the messages they send us,

MC

Mark C

09/08/23

5 out of 5

"One of the best for eCommerce email marketing platform so far"

What do you like best about Klaviyo? Klaviyo is one of the best for eCommerce email marketing platform that I have used so far. The automation is user friendly, you can personalize newsletters or email by just clicking and dragging content.

MC

Mark C

09/08/23

5 out of 5

"One of the best for eCommerce email marketing platform so far"

What do you like best about Klaviyo? Klaviyo is one of the best for eCommerce email marketing platform that I have used so far. The automation is user friendly, you can personalize newsletters or email by just clicking and dragging content.

G

GJ

08/31/23

5 out of 5

5 brands migrated to Klaviyo was good so far

Onboarding our stable of 5 brands was pretty easy and relatively painless, Sophie made onboarding easier for us with her breakdown of best practices and helping with our lists. Our warming period has been completed and we're now into BAU emails, so far it's been a learning curve as quite different to other ESPs, but have been pleasantly surprised by the metrics so far. Sophie was always lovely and very helpful, her positivity was encouraging for us as newbies on Klaviyo. I did feel rushed ...

Read more

G

GJ

08/31/23

5 out of 5

5 brands migrated to Klaviyo was good so far

Onboarding our stable of 5 brands was pretty easy and relatively painless, Sophie made onboarding easier for us with her breakdown of best practices and helping with our lists. Our warming period has been completed and we're now into BAU emails, so far it's been a learning curve as quite different to other ESPs, but have been pleasantly surprised by the metrics so far. Sophie was always lovely and very helpful, her positivity was encouraging for us as newbies on Klaviyo. I did feel rushed ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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