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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 541-550 out of 708

UI

User in Marketing and Advertising

09/26/19

5 out of 5

no brainer

What do you like best? customer segmentation and OWNED marketing. Our biggest channel of revenue and lets us dictate our conversation with our customers What do you dislike? nothing too much to consider writing about What problems are you solving with the product? What benefits have you realized? who are customers are and what they like

EL

Emily L

09/26/19

5 out of 5

great interface and support

What do you like best? I like all of the help topics and knowledge available What do you dislike? there is nothing i dislike about klaviyo What problems are you solving with the product? What benefits have you realized? i am having no problems with klaviyo, other than the time it takes to get good at it!

AI

Agency in Marketing and Advertising

09/26/19

5 out of 5

Easy & Fast To Use

What do you like best? Ease of use and the integrations are really solid and dependable. What do you dislike? Missing some features that other similar platforms have. What problems are you solving with the product? What benefits have you realized? Easy to enact the ideas we have, we can focus more on our plan than the "how" of how we will accomplish the plan.

AI

Agency in Marketing and Advertising

09/26/19

5 out of 5

Klaviyo is actually great!

What do you like best? Huge possibility for segmentation, integrates easily with most of the other tools What do you dislike? For some more simple use cases it doesn't make sense to pay the extra cost What problems are you solving with the product? What benefits have you realized? Email marketing for e-commerce, simply the best tool for it

JF

Jacquelyn F

09/26/19

5 out of 5

Great Conference!

What do you like best? Everyone here is very accommodating and nice! Since this is my first conference, I have been trying to stick with speakers who are actually working in the Klaviyo office. I will admit, because I am deep in Klaviyo docs and forums I haven't learned as much as I expected, but I did get some pretty great nuggets of information at the breakout sessions. I am also really looking forward to the new features presented in this morning's keynotes (Day 2). What do you ...

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CB

Chelsee B

09/26/19

5 out of 5

It's a game changer, honestly

What do you like best? Klaviyo is extremely powerful without being the kind of software that feels like you need an advanced degree to use it. They're constantly introducing new features and trying to better understand their customers so they can provide new tools. Worth every penny, and then some. What do you dislike? There is a bit of a learning curve (but they do everything they can to minimize it). It can feel very intimidating before you learn the system. There are some ...

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UI

User in Apparel & Fashion

09/26/19

5 out of 5

Very intuitive and a must have for all e-mail marketers

What do you like best? The most helpful part for sure is the ability to segment your subscribers into different segments. The reporting is very intuitive and helpful and the platform is easy to navigate. Setting up the flows is essential to my business. The greatest part of using the flows for example is that you can set up and build out your flows once. Once you have them up and running, they make money for you all on their own. What do you dislike? Sometimes it can be ...

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BB

Brooke B

09/26/19

5 out of 5

Klaviyo Is My Go-To!

What do you like best? I love how user-friendly yet intelligent Klaviyo is. It's great being able to use this platform without it being too complicated or too simple. What do you dislike? One thing that I do think could use improvement would be A/B tests. I think that increasing the weight of the winning A/B test would be great and less manual. Recommendations to others considering the product: Use it. You won't regret working with this great company and platform. What ...

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KS

Kathryn S

09/26/19

5 out of 5

I love Klaviyo

What do you like best? Our company is only 2 people so with using Klaviyo we now have a third coworker. The flows are amazing and have helped us increase our revenue drastically. What do you dislike? There is nothing that I dislike about Klaviyo What problems are you solving with the product? What benefits have you realized? Abandon cart flow has been huge for us. Also the customer information Klaviyo provides is much better than Facebook.

TH

Tracey H

09/26/19

5 out of 5

Klaviyo is SO Much Better!!!

What do you like best? The analytics are amazing, cant wait to dive in and talk directly to my customers and taylor the conversations based on the data. What do you dislike? It is a lot to take in, so we've done bare minimum, but the conference has helped A TON! What problems are you solving with the product? What benefits have you realized? flows, automations, data

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].