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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 521-530 out of 708

SS

sarah s

09/26/19

4.5 out of 5

i like klaviyo

What do you like best? I believe it's helpful and helps my business succeed What do you dislike? Your livechat is not helpful to those on the West Coast as they end before our workday is over Recommendations to others considering the product: it's good! What problems are you solving with the product? What benefits have you realized? segmentation has been the most impactful part of klaviyo

RW

Ross W

09/26/19

4.5 out of 5

Fantastic power

What do you like best? It's been super helpful to have such a powerful tool at our disposal. To the point where it's been overwhelming a little at times, but it always becomes clear. It has been the best ESP we have utilized to date, especially since we are ecommerce. What do you dislike? Because it is so powerful, it's easy to not know where things are. Sometimes things that should be easy aren't, or I have to dig for a while to find something I swear I saw a while back. ...

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AI

Administrator in Textiles

09/26/19

4.5 out of 5

Klaviyo is the ESP for brands both big and small!

What do you like best? One of my favorite features that Klaviyo offers beyond their tremendous ESP capabilities is their customer support. Their live chat is always super helpful in quickly answering questions and solving issues. The support we get from our CSM is also a tremendous help that provides us with strategies and solutions. What do you dislike? There are a few features that I believe Klaviyo is currently lacking. A more robust analytical dashboard with the ability to dive ...

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AI

Agency in Marketing and Advertising

09/26/19

4.5 out of 5

Great experience

What do you like best? First time in Boston. I love the event, how they organized everything. The speeches are great, lot of information and the people is really friendly. It's awesome to meet the people behind Klaviyo. Such a great company with an epic culture. What do you dislike? I like almost everything. I didn't have any issue. What problems are you solving with the product? What benefits have you realized? I help e-commerce make more money with emails. Klaviyo helped ...

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AI

Agency in Marketing and Advertising

09/26/19

4.5 out of 5

Klaviyo is great

What do you like best? The team, they"re awesome. Its numerous functionalities. What do you dislike? Its laggy sometimes, doesn"t always work in the way it"s supposed to. What problems are you solving with the product? What benefits have you realized? Advanced targeting on the back end.

JS

Jon S

09/26/19

4.5 out of 5

Love the capabilities

What do you like best? Klaviyo has so much depth - data integration with Shopify is seamless, and allows us to us it as a secondary CRM and can target customers in a million different ways. The flows make automated revenue generation simple and hands-free What do you dislike? The reporting tools can use more support. That is my only shortcoming I have found. What problems are you solving with the product? What benefits have you realized? Micro-targeted campaigns that make ...

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UI

User in Health, Wellness and Fitness

09/26/19

4.5 out of 5

The switch to Klaviyo is a no-brainer

What do you like best? Klaviyo has just made everything easier for us. Everyone, regardless of role and skill-set can use it. Our creative team has saved time, our analytics team has saved time. Segmenting is so easy and valuable. We were unable to easily do flows before and Klaviyo flows are unparalleled What do you dislike? No ability for custom reports. Increasing wait times for help chats. Some glitches from time to time. What problems are you solving with the product? What ...

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AI

Administrator in Apparel & Fashion

09/26/19

5 out of 5

Love Klaviyo

What do you like best? I love the ability to segment and see the revenue generated What do you dislike? I dislike not being able to segment by age or gender in an automated way What problems are you solving with the product? What benefits have you realized? I've been able to figure out ways to engage more and more of my "unopeners"

RS

Rachel S

09/26/19

1 out of 5

Not a fan of this email platform.

What do you like best? The email editor is really easy to use - dragging and dropping blocks to create the email is a snap. What do you dislike? Almost everything else. The reporting is difficult to do anything advanced in. I detest having to completely cancel an email if the audience list or something else determined in the first step needs to change. There are a lot of things about the UI that are not intuitive. Also, I've never used an email platform before that limits the ...

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CG

Christopher G

09/26/19

5 out of 5

Great

What do you like best? It can do a lot of things. Easy to integrate. What do you dislike? I am unfamiliar with a lot, but I can learn. What problems are you solving with the product? What benefits have you realized? Outreach

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].