Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Klavio is a better way of doing email marketing

What do you like best? My highlights: Automation flows , segmentation features and design customization settings. What do you dislike? We could use an option of adding a custom font, not available at the moment What problems are you solving with the product? What benefits have you realized? Marketing automation. Deeper segmentation is resulting in more targeted emails with better conversion and this way we could send more emails monthly without overloading each user

Great platform

What do you like best? segmentation / built in logic capabilities and the overall user experience What do you dislike? in app notifications for android is work in progress and reporting could be improved What problems are you solving with the product? What benefits have you realized? Much better return on investment

Simply the best

What do you like best? So many analytical tools to use to do nothing but grow What do you dislike? I haven't really found anything to dislike other than finding all the tools and understanding them in a timely fashion. What problems are you solving with the product? What benefits have you realized? We can now target specific customers based on their actions.

great experience

What do you like best? segmentation, and all the statistics that go with it, user interface is easy to use What do you dislike? does the job, like to see the actual date published that the customer makes next purchase, versus the predicted date What problems are you solving with the product? What benefits have you realized? segmentation was a big problem,

The only platform I will ever use for Klaviyo

What do you like best? So much granular data is available to find out information about our customers. Segmentation is amazing and designing emails is a breeze. What do you dislike? We use a custom API for our company so sometimes it's difficult to understand how to use custom integrations and correlate that info to our engineering team. Recommendations to others considering the product: Get to know automation and flows. It will save you a lot of time. What problems are ...

The best email marketing software for ecommerce

What do you like best? I love the simplicity and power of the tool. The data right there on your hand and it easy to understand. You can easily can spot what is working and what is not working. What do you dislike? Nothing that I can think of at this time. What problems are you solving with the product? What benefits have you realized? I increasing customer live time value

A Dynamic ESP

What do you like best? I love how Klaviyo works with its customers with an eye towards their customer's goals vs being a flashy ESP touting half-baked features. What do you dislike? I think there are some releases go out and then tweaks are not made or constantly improved in ways that we see/feel. Solutions are robust but not being taken to that A1 level that would remove the consideration of adding in other firms to our tech stack (something I dislike doing) ie Sign up forms / ...

Flows are Great

What do you like best? The flows that Klaviyo does are great and help to generate additional sales for us. What do you dislike? Not sure. We are reasonably new to Klaviyo and so are just using the bread and butter features for now. No real complaints yet. What problems are you solving with the product? What benefits have you realized? Helping to keep customers engaged and informed about our business and new products.

Found Lost Money

What do you like best? We were losing a lot of money on abandoned cart and we were not aware of it. After using Klaviyo with help from their Launch team, we started making money while we sleep. Thank you Klaviyo. What do you dislike? Has been rarely any issues that has not been resolved by contacting customer service. Very satisfied. What problems are you solving with the product? What benefits have you realized? Benchmarking with the click through rate to industry ...

Great ease of use - and low barrier to entry

What do you like best? Seamless integration for use of data. Easy to create custom segments and measure what is working. Our clients love it and makes our job (as an agency) easier as it has built in trust. We also have a great client team, which further builds trust among teams What do you dislike? Once we get clients on, results are good - what next? Growing the client is always our goal and not simple status quo. So biggest are for concern/growth would be finding additional ...