Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

One of the best eCommerce marketing platforms

What do you like best? I've used a variety of different email marketing platforms and Klaviyo has been one of the best. It's built for eCommerce and understands the needs for brands when it comes to email marketing and understanding how consumers behave. They have pre-built email automations so you can set up triggered flows quickly and effectively. There customer data is superb which allows for easy, tailored audience segmentation to really target the right audience with the right ...

Great email platform for eCommerce

What do you like best? The segmentation features are great, and the flows are easy to implement. It increases the revenue generated by my business. What do you dislike? The price, it is much more expensive than other platforms. More flexibility to segment and more flows features would be great. It doesn't display the LTV of all customers or segments, that is very helpful on other platforms because it provides visibility of how much each subscriber represent to the business. ...

Great program to start your customer lifecycle, albeit pricey

What do you like best? The ability to quickly and easily collaborate with my team and all of our various skillsets to get a customer lifecycle up and running was huge for us. What do you dislike? Pricey. Wish there was maybe a live edit feature when working on flows or campaigns so that we can collaborate remotely. What problems are you solving with the product? What benefits have you realized? A clear and concise customer journey that is highly mobile and adjustable so ...

Email Marketing Made Simple

What do you like best? Create beautiful emails campaigns and easily syncs your mailing list to effectively deliver a powerful marketing campaign to thousands of people. Highly customizable with many different testing options in multiple conditions. Can also create flows and triggers for automated email sequencing. What do you dislike? You must pay for the subscription in order to remove the Klaviyo watermark at the end of each email What problems are you solving with the ...

The best email marketing software I've ever used.

What do you like best? It is an email marketing software that allows me to create my subscriber list and send emails to everyone in bulk. It is the best software that I currently use, it allows me to stay connected with my customers and send all the promotions of my company, the conversions of my company have increased a lot since we use this software, allows us to recover customers who have not completed the purchase process, send them an email with a discount to add and get the sale. ...

Great ESP with wide range of functionality

What do you like best? Very strong segmentation abilities, best WYSIWYG editor I've worked with, accessible and helpful support team, easy flow building What do you dislike? Really no downsides I've encountered. It works great for both simple and complex email needs What problems are you solving with the product? What benefits have you realized? Establishing automation and complex segmentation

White Glove Service for eComm Email

What do you like best? I love the ability to test automation flows compared to other ESP's. What do you dislike? There isn't anything to dislike about Klaviyo. The only call out is that it does take some learning to become comfortable with the platform. What problems are you solving with the product? What benefits have you realized? I working to create email campaigns for every stage of the customer lifecycle. I noticed that I can leverage Klaviyo campaign performance in my ...

It's a great email marketing tool

What do you like best? Klaviyo is a great email marketing platform. It's has great features to create automated email flows. Great data analytic system and wonderful email templates. Very much satisfied What do you dislike? I like Klaviyo pretty much. But constant improvement is always required to compete with other tools available in the market Recommendations to others considering the product: OI recommend Klaviyo to every store owner. It has everything for best email ...

Great Software

What do you like best? Klaviyo is a robust email platform that helps to manage campaign & automation email campaigns. What do you dislike? The only thing I dislike about the platform is the ability to create a campaign right from a template. You have to back out of templates and start the campaign only under "campaign" tab. What problems are you solving with the product? What benefits have you realized? Klaviyo has helped optimize our email strategy by improving our ...

Great email marketing software for eCommerce!

What do you like best? I've been using Klaviyo for about 2 Years from now There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. It's easy to use, easy to integrate and provides awesome functionalities that any eCommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work ...