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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 481-490 out of 708

S

Sofia

02/01/20

5 out of 5

A very strong software that will one day become the top email marketing tool

PROS & CONS What are the best aspects of this product? It's such an excellently-designed, efficient email marketing platform. What aspects are problematic or could work better? I was able to insert TypeForm surveys into emails via Klaviyo. But Klaviyo however, could not add the survey data to a defined email address. This seems to be a no-brainer, but perhaps not many users need that particular feature with TypeForm integration. What specific problems in your company were solved ...

Read more

C

Courtney

01/31/20

4 out of 5

Easy email marketing

PROS & CONS What are the best aspects of this product? Klaviyo helps in the improvement of our email marketing. Creating digital marketing campaigns and automatic email flows make it a valuable tool. Their sophisticated segmentation and analytics capabilities were proven beneficial too. What aspects are problematic or could work better? HTML email builder doesn't automatically save your work and that's actually what I don't like about Klaviyo. You need to scroll back to the top for ...

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N

Nenad

01/28/20

5 out of 5

A-class customer support

High quality customer support in my experience. Thorough and made a detailed effort in my case. Highly recommended.

L

Loraine

01/26/20

5 out of 5

I really liked Klaviyo

PROS & CONS What are the best aspects of this product? I liked Klaviyo's overview of the analytics. The flows also make active email campaigns quick and easy. What aspects are problematic or could work better? It's getting more expensive as my email list gets expanding. What specific problems in your company were solved by this product? Knowing how to convert email marketing into revenue. Are you a current user of this product? No

MS

Mariana S.

01/13/20

4 out of 5

There are good things about klavio

There are good things about klavio. There are bad things. Overall it feels like a typical ESP with some of the advanced features when it comes to segmentation however clearly lacks advanced automation. Also customer support can sometimes be extremely annoying

TL

Troy L

01/06/20

5 out of 5

Moved from Bronto

What do you like best? All-inclusive pricing including any upgrades means I don't have to budget for the "extras." The help section and videos are informative, especially when migrating to the platform. The integration with Shopify was extremely quick and easy. This also allows me to more easily add products from my catalog efficiently. What do you dislike? The Workflow logic is more linear and not as customizable as I found with Bronto; however, the workflow templates are easy to ...

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FB

Flavio B

12/02/19

4 out of 5

Klaviyo is a good choice for email marketing automation in your company.

What do you like best? Integrations - One of the highlights of Klaviyo, it integrates very well with a wide variety of ecommerce platforms, especially with shopify to which it integrates perfectly well. If you are a shopify user, no doubt Klaviyo is a great solution. What do you dislike? Pricing is really a bit expensive, especially if you opt for the full featured version, this is certainly a problem for companies with limited financial resources. Recommendations to others ...

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IS

Ishan S

11/21/19

5 out of 5

Easy Email Delivery

What do you like best? It is very easy to create templates and maintain campaigns on Klaviyo. The analytics of every campaigns are also very useful. What do you dislike? Some times the email template breaks when you make a lot of changes. That is something our team dislikes. What problems are you solving with the product? What benefits have you realized? Plan email marketing plus desgning new emails for different ocassions.

UI

User in Consumer Goods

11/18/19

4 out of 5

Email marketing simplified

What do you like best? Klaviyo allowed us to take our email marketing to the next level. It’s a great tool to set up email marketing campaigns and automated email flows. Their advanced segmentation and analytics tools have been very helpful as well. What do you dislike? My least favorite feature is the html email builder. It doesn’t auto save, and you have to scroll to the top of the page in order to save emails that you are working on. It would be helpful to have a floating “save” ...

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JV

Justin V

11/17/19

5 out of 5

So Solid, Just a Matter of Time Until it Becomes a Household Name in Email Marketing

What do you like best? I love that it is such a well-built, intuitive email marketing tool. What do you dislike? I was able to integrate TypeForm surveys into emails being sent via Klaviyo; however, Klaviyo didn't have the functionality to be able to add survey data to an existing email address. This seems like it would be a no-brainer, but maybe not enough people need that specific functionality for TypeForm integration. Recommendations to others considering the product: ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].