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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 31-40 out of 704

SZ

Salmaan Z

12/03/23

5 out of 5

"Best for email automation"

What do you like best about Klaviyo? I really like the flows and email automation and also the signup form we created for our website. What do you dislike about Klaviyo?

SZ

Salmaan Z

12/03/23

5 out of 5

"Best for email automation"

What do you like best about Klaviyo? I really like the flows and email automation and also the signup form we created for our website. What do you dislike about Klaviyo?

WM

William M

11/26/23

5 out of 5

"Klaviyo is great"

What do you like best about Klaviyo? The free feature is plenty for a small business What do you dislike about Klaviyo?

WM

William M

11/26/23

5 out of 5

"Klaviyo is great"

What do you like best about Klaviyo? The free feature is plenty for a small business What do you dislike about Klaviyo?

AU

Anonymous User

11/08/23

5 out of 5

"Easy to use resources available and education material is relevant and easy to lern"

What do you like best about Klaviyo? It is such a software which can be used even by people who are not so tech friendly. Also this is a cost friendly software. You can consider it above other softwares available in the market.

AU

Anonymous User

11/08/23

5 out of 5

"Easy to use resources available and education material is relevant and easy to lern"

What do you like best about Klaviyo? It is such a software which can be used even by people who are not so tech friendly. Also this is a cost friendly software. You can consider it above other softwares available in the market.

DJ

Dennis J

11/03/23

5 out of 5

"Klaviyo is the best software for email marketing when you are in Ecommerce!"

What do you like best about Klaviyo? It's easy to use, has a lot of different templates, and it's easy to integrate. What do you dislike about Klaviyo?

DJ

Dennis J

11/03/23

5 out of 5

"Klaviyo is the best software for email marketing when you are in Ecommerce!"

What do you like best about Klaviyo? It's easy to use, has a lot of different templates, and it's easy to integrate. What do you dislike about Klaviyo?

HM

Harriet Mullis

10/31/23

5 out of 5

Can't fault Klaviyo

Can't fault Klaviyo - have worked with them in several different businesses and have always had a great experience. Their online chat is always there for assistance and their CSMs are really friendly and helpful.

HM

Harriet Mullis

10/31/23

5 out of 5

Can't fault Klaviyo

Can't fault Klaviyo - have worked with them in several different businesses and have always had a great experience. Their online chat is always there for assistance and their CSMs are really friendly and helpful.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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