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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 471-480 out of 708

AI

Administrator in Consumer Goods

03/11/20

5 out of 5

I love Klaviyo

What do you like best? I really love how Klaviyo breaks down the analytics. the flows make ongoing emails so easy ! . What do you dislike? The prices are a bit high each time my email list grows What problems are you solving with the product? What benefits have you realized? Understanding how to create emails that convert

D

Dalton

03/08/20

5 out of 5

Among the strongest marketing software for e-commerce

PROS & CONS What are the best aspects of this product? I have already used many email marketing tools, but Klaviyo for me is one of the best. Created for eCommerce and knows company expectations with email marketing and customer behavior. It has an email automation template you can easily use and efficiently set-up the flows. Then there is the amazing consumer data that allows fast, targeted market segmentation to really reach the right market for the right content, creating higher ...

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L

Lexus

03/04/20

4 out of 5

The best email marketing automation for your business

PROS & CONS What are the best aspects of this product? Integration is one of Klaviyo's highlights. It really integrates well with a diverse range of support for e-commerce networks, especially with Shopify. Klaviyo is the perfect option is you're a Shopify user. What aspects are problematic or could work better? For businesses with restricted financial capital, Klaviyo might be costly particularly if you'd like to go for the pro version. What specific problems in your company were ...

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A

Alene

03/01/20

4 out of 5

Best E-commerce application for digital marketers

PROS & CONS What are the best aspects of this product? Simple but with having many functions. Strong flows. It's user-friendly and emails only require minimal coding. Predictive and churn data analysis help generate accurate marketing campaigns. It can also build omnichannel campaigns by embedding email and SMS. What aspects are problematic or could work better? Reporting and smart blocks are a bit challenging. Flows are designed differently from most campaign automation tools. ...

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TB

The Big Calhoun

02/19/20

4 out of 5

This marketing tool has really good…

This marketing tool has really good segmentation features and automation chops. The interface is clean and easy to use. We started using it when they first started out and have seen many new features come along.The only issue I have is the data reporting and limits on the number of emails you can send. This gets in the way, but is manageable.

B

Baron

02/19/20

4 out of 5

It's a fantastic marketing resource for email

PROS & CONS What are the best aspects of this product? Klaviyo's a fantastic marketing email tool. Creating automatic email flows is an excellent functionality. Good data analysis service and email layouts. I'm really happy with Klaviyo. What aspects are problematic or could work better? I really like Klaviyo. Yet it still needs continuous development to compete with other marketing tools. What specific problems in your company were solved by this product? It has an excellent ...

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H

Hertha

02/15/20

5 out of 5

Best e-commerce email marketing tool

PROS & CONS What are the best aspects of this product? Been using it for quite some time now and I must say that I really liked it. I don't have any idea when I started using it but I appreciate all the simple emails explained for me as it made it easier. It was very user-friendly, easy to operate and offers incredible features every e-commerce platform may require. The work flows all function smoothly and I even created a complex flows with minimum stress and effort. The website ...

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T

Thelma

02/13/20

4 out of 5

It's a great marketing tool for the email I have ever used.

PROS & CONS What are the best aspects of this product? It's an email marketing program that helps me build my subscription list and send bulk emails to everyone. It's the best app that I'm actually using. It helps me to remain connected to my clients and deliver all of my company's ads. The sales also have improved a lot when we started using this program. It enables us to recover buyers that haven't finished their orders, give them a coupon by email to get a discount. It's a very ...

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D

Deangelo

02/09/20

5 out of 5

The best E-Commerce email tool

PROS & CONS What are the best aspects of this product? The segmentation functionality is perfect. The flows are quick to execute. It has increased my business' profits. What aspects are problematic or could work better? It's a little more expensive compared to others. Also, it’ll be great if there are more flow features and more flexibility to the segments. It doesn't show all customers or segments' LTV, which is very beneficial on other tools as it provides awareness of how well ...

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P

Porter

02/07/20

5 out of 5

Klaviyo thinks about the growth of your company!

PROS & CONS What are the best aspects of this product? This tool does care about the growth of your company. You can see the passion the team has when you meet them for strategies, discover new product functions, etc.. The customer support is also great and always have a prompt response and always have the ideas about how to improve our company. What aspects are problematic or could work better? We've really enjoyed using Klaviyo and there's nothing to dislike about it. What ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].