Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Easy email marketing

PROS & CONS What are the best aspects of this product? Build stunning email campaigns and synchronized the mailing list to bring a successful marketing plan to clients everywhere. It's extremely flexible with multiple evaluation methods under different conditions. It can also build flows for automatic email sequencing. What aspects are problematic or could work better? In order to remove the watermark at the bottom of every email you send, you need to purchase the pro version of ...

Great email with terrible analytics

What do you like best? Email flows work like a charm. It is highly customizable and great in the means of creating rules and segmentation. Mail builder is easy to use and allows enough customization to avoid HTML coding What do you dislike? Terrible internal analytics. It really sucks - GA and results in Klaviyo dashboard are usually at least twice different. There is no way to work with a single account with two Shopify stores that share database. We have to make it ...

Easy to use automated emailing.

What do you like best? I like how it makes sending emails for my eCommerce store extra simple. I set up my flows and it takes care of the rest. What do you dislike? The backend can be confusing. Also, it can be challenging to see if your emails are actually going out or not. Recommendations to others considering the product: Make sure it does everything you need, and make sure you know how to edit your websites DNS settings or know someone that does. Or at the very least, ...

Easy Email Templates and Flows

What do you like best? The flows are pretty straight forward and easy to set up but you can make them more complicated if you need to. There is a drag and drop builder, A/B testing, and discount codes, and website popups/email collection forms. It integrates well with Shopify and other e-commerce platforms. What do you dislike? There could be more integrations or more complex metrics. Wish they had gamified popups like sprin the wheel option. You can't connect it to Facebook ...

Best Bang for Email Marketing Buck

What do you like best? Klaviyo's automation features are far superior to similarly priced options like Mailchimp, plus it integrates with Shopify and Shopify Plus. What do you dislike? No dislikes- the SMS functionality is new and somewhat clunky, but seems to be constantly improving. What problems are you solving with the product? What benefits have you realized? Automated email flows and superior segmentation options have led to improved revenue from email marketing for ...

A quick review of Klaviyo

What do you like best? The ease-of-use and intuitive interface. What do you dislike? One thing I dislike is the slight restrictions compared to a larger enterprise type system Recommendations to others considering the product: Weigh your options and establish your ideal use cases but Klaviyo can typically fit the mold quite well What problems are you solving with the product? What benefits have you realized? The problem is that we are solving is infrequent customer ...

I've made the move from Bronto

PROS & CONS What are the best aspects of this product? An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list. What aspects are problematic or could work better? System logic is more straightforward but the workflow designs are more difficult to ...

Great Software for Ecommerce Marketers

What do you like best? Easy, lots of functions. Flows are good. It's easy to use and limited coding is needed for emails. The predictive data and churn data analytics is helpful for creating timely marketing messages. Can create omnichannel marketing by integrating email and SMS. What do you dislike? Reporting is limited or difficult. Smart blocks are difficult. The flows are setup differently than other automation marketing softwares. What problems are you solving with the ...

New, still learning but affordable

What do you like best? Ties into our email platform and the cost is the best we’ve seem What do you dislike? They are working out the kinks so lagging in functions and analytics What problems are you solving with the product? What benefits have you realized? Reaching people immediately and with a higher share of voice

I've migrated to Klaviyo when ESP can't show my revenues

PROS & CONS What are the best aspects of this product? Our clients couldn't see ad revenue and other platforms can't let you see the automation too. Klaviyo does all that. We can now track what's effective, what isn't, and what to concentrate on next. What aspects are problematic or could work better? I don't have anything to dislike. They have excellent post-sale service, and any problems with the technical we had were resolved. What specific problems in your company were solved ...