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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 441-450 out of 708

BG

Brandy G

07/31/20

4 out of 5

Great way to manage email marketing

What do you like best? This platform has a good scope of implementation, they have many templates that make the design of the campaigns also very easy, they also make it easier for us to target our right audience, it is a great tool to create email flows and retain customers, it is also It integrates very well with a wide variety of e-commerce platforms, this tool incorporates many built-in functions to customize retargeting on mobile devices, it is designed for e-commerce and ...

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AI

Administrator in Automotive

07/29/20

5 out of 5

Easy to use and reliable

What do you like best? Easy to use and stats. It's a very intuitive system and easy to use. We set it up and it does its job. What do you dislike? There isn't anything I've found that I dislike. Recommendations to others considering the product: An easy to use platform which will give you the stats you need to adjust your email marketing. What problems are you solving with the product? What benefits have you realized? Easy to use and set it and forget it.

BS

Beulah s

07/29/20

3.5 out of 5

Klaviyo offers simple and minimalist design options for more creative designs

What do you like best? It has excellent email template options, from simple and minimalist design options to more creative and lively designs that allow us to customize and adapt the content we want to show in our marketing campaign. It has an extensive number of functions that allow achieving and simplifying a large number of campaign processes and customizations, including segmentation, creating contact lists and others that simplify our interactions with the system. It has ...

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SC

Steve C

07/26/20

0 out of 5

Bad customer service

What do you like best? It’s comparable to others. Nothing much different. What do you dislike? The customer service is way below acceptable. Terrible. Recommendations to others considering the product: Don’t use Klaviyo until they get a real customer service department What problems are you solving with the product? What benefits have you realized? Customer engagement

S

Steve

07/26/20

1 out of 5

Customer service is terrible

Customer service is terrible. This is a business to business tool so they need an enterprise level customer service. Submitting a ticket and waiting 2 to 3 days for a reply or resolution is not going to cut it in today’s business world. They need to get there act together.

JP

Jonathan P

07/21/20

4.5 out of 5

From ESP to Marketing CRM

What do you like best? Open API allowing all SaaS and 3rd party data to be added to the platform allowing us to have a complete picture of the customer profile and make branching decisions or build segments based on any action a user can take in the customer journey. Klaviyo is also great at continually improving its product and being transparent about what is in development and when it will launch. What do you dislike? A little bit slow to market for SMS and the template ...

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UI

User in Publishing

07/14/20

5 out of 5

Outstanding Enterprise Email Solution

What do you like best? Klaviyo is the most utilized email platform with Shopify, and for good reason. The native integration with our store was a breeze, and special kudos go to the dedicated on-boarding manger we had for transitioning from our other ESP and warming our new ips. Few things go flawlessly, but this did. What do you dislike? I'm still getting used to the dashboard and features, but I have had some difficulties in identifying new to list versus previous subscribers. ...

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ES

Enrique s

07/12/20

3.5 out of 5

excellent tool for email marketing we just love u klaviyo

What do you like best? We have been using Klaviyo for a very short time, I love it since it has many functions in addition to a very clean, organized and friendly interface, which makes working with Klaviyo extremely easy, as well as helping us to increase sales by more than 30 percent, thanks to email campaigns Also they have many templates which make designing campaigns very easy too AND the finishing is always professional What do you dislike? I think that there are not many ...

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BL

B L

07/09/20

3 out of 5

I wrote 3 different emails trying to…

I wrote 3 different emails trying to ask for help on different issues, because even after following their guides for the whole day things still did not work.No response after 3 days, I paid $350 usd already on my first month.UPDATE: use the live chat feature to speak to them after u paid for a plan, and i got the solution i needed. just a bit annoying they wrote so many guides and its not very beginner friendly, u really have to spend a day or two to understand how to use klaviyo.

CI

Consultant in Sporting Goods

07/08/20

4.5 out of 5

Klaviyo is blowing up the email marketing world, for a reason!

What do you like best? The workflows are simple and easy to manage. The program itself is intuitive. What do you dislike? I dislike that customer service and lack of integrated option for Facebook messaging. Recommendations to others considering the product: If nothing else, give it a try! If you can get it to integrate with your website, you may as well try it out! I promise that it's one of the easiest platforms to use and once you get the hang of it, you'll be hooked. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].