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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 431-440 out of 708

PM

Purvi M

09/13/20

5 out of 5

Email marketing made easy

What do you like best? It's easier to modify your company's email marketing efforts according to your requirements with so many options available to edit and add the required customisations What do you dislike? The default currency is set to $ and there are minimal/no options to change it Recommendations to others considering the product: Add more options for currencies What problems are you solving with the product? What benefits have you realized? Been using it ...

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CB

Caroline B

09/09/20

4.5 out of 5

Guarantee and effect the digital commercial sales of your company.

What do you like best? Apparently, Klaviyo is one of the best platforms based on dynamic automations of all email platforms, since its processes are very pure and well designed for a complete and guaranteed work, being an advanced and sophisticated system in the relevant digital marketing functions that an organization can operate, highlighting that it is a very strong use option, drawing the attention of the majority of registered users to this server, including ours in a very ...

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LD

Lyonne D

09/02/20

5 out of 5

Powerful email marketing

What do you like best? Klaviyo is more than impressive when it comes to managing our e-commerce inquiries, and it certainly is a good value for its price. Easy to set up and use, Klaviyo has a very precise segmentation included in its software and helps us get all our promotions enough relevance for our marketing campaigns and it’s one of my favorite tools that Klaviyo includes in the platform. Asides from that, it offers nice functionality among all features and I can choose from ...

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DS

Dina S

08/26/20

4.5 out of 5

Klaviyo as your multifunctional marketing tool.

What do you like best? Klaviyo generates quite explicit functionality in most of its tools, especially in customer service, which is highly exclusive to each of the users of its platform who require help to solve their prevailing concerns in the system, to continue in its daily development, providing the answers to each of these problems in an extraordinary way, being one of the aspects that I like the most about this software, which is the program that solves these disagreements totally ...

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RL

Rachel L

08/20/20

5 out of 5

The best program for email campaigns

What do you like best? Klaviyo is super user friendly and easy to figure out, but does not sacrifice any power to do so. You can create templates, use graphics, include copy, and anything else you need. Scheduling and lists make sending emails out super easy, and analytics make tracking clicks and sales super simple. What do you dislike? There could be a LITTLE more fluidity when it comes to layout design, but it definitely gets the job done. Recommendations to others ...

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RK

Robert K

08/20/20

3 out of 5

Great automations but buggy production issues

What do you like best? Flows are great, SMS starting point, good deliverability What do you dislike? Logo in email wont display alt text. So basic and this has been broken for over a year now - how hard can this be to fix?? Buttons and navigation dont display correctly on some iPhones - users see just text links instead. You can break the entire email layout by using some code blocks - that shouldnt be possible. Overall, their email production tool needs some Q/A love. ...

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SS

Susan S

08/15/20

4.5 out of 5

A great platform worth trying.

What do you like best? Kaviyo highlights me for the multiple virtues it contains in its design, one of them is its extensive integrations with platforms similar to this software in order to obtain a more characteristic electronic commerce according to the benefits in sales, mentioning that all its programming is carried out automatically, that is, it facilitates work in large quantities, while being comfortable once implemented in the digital servers of a company, without excluding that ...

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AS

Ahemad S

08/08/20

5 out of 5

Segmentation Product with easy Integration with Shopfy Store and Facebook.

What do you like best? Klaviyo offers easy access to its features which allows easy functionality adjustment to fit the required usability. Easy analyzing and reporting through this tool and simple workflow building and excellent on contacts list segmenting. Quite easy for Emails templates creation and Email Automation setting since Klaviyo is the best Emails marketing platform and it offers free version for the first trial and the technical support they offer is quit responsive ...

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MC

Mario C

08/03/20

4.5 out of 5

Klaviyo offers your virtual company a unique and incomparable marketing design.

What do you like best? It is a growing marketing platform that has multiple online businesses named as users, I love their dedication of large volumes of data and specialized system experts to ensure a unique work experience with higher value customer relationships, obtaining a satisfied negotiation, promulgate a greater amount of economic income, which is the most relevant point that most attracts the attention of this software. What do you dislike? Previews can take too long to ...

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RO

Robbie O

08/03/20

4 out of 5

integration to shopify is excellent, it is quite intuitive to use.

What do you like best? The integration to shopify is excellent, it is quite intuitive to use. The sequenced email tool is very helpful and has been very helpful in getting discount and reminder emails to customers when they have items in shopping carts. Being able to create campaigns and keep them reserved for later use is a function that helps save time, because you can create all the transactions for a year and save them until you are going to use them. What do you dislike? The ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].