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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 391-400 out of 708

AU

Anonymous User

08/24/21

5 out of 5

"Great!"

What do you like best about Klaviyo? I have to say, I was super hesitant about the Klayvio at first. My small business couldn't afford it and didn't want to jump into something too pricey. One day, I decided to give it a shot. It was one of the best decisions that I've made! The interface is modern and sleek, and it offers proven results.

AU

Anonymous User

08/19/21

5 out of 5

"Great experience. User Friendly"

What do you like best about Klaviyo? Very user-friendly and great customer service. What do you dislike about Klaviyo?

IG

Iztok G

08/13/21

5 out of 5

"Great experience with Klaviyo"

What do you like best about Klaviyo? Easy to set up email and sms campaigns and flows, predesigned flows that offer new ideas for personalization and segmentation of our customer base. Support.

GF

Gadi F

08/12/21

5 out of 5

"What a great experience"

What do you like best about Klaviyo? Besides being a great app, Klaviyo provides incredible support. A special thanks to Robert Mullins and Emma Rubenstein. They answered all my questions in detail and walked me step-by-step on setting up our email templates and flows. I wish that more companies adopted such a level of dedication to their customers.

D

Dalton

08/08/21

5 out of 5

Among the strongest marketing software for e-commerce

PROS: I have already used many email marketing tools, but Klaviyo for me is one of the best. Created for eCommerce and knows company expectations with email marketing and customer behavior. It has an email automation template you can easily use and efficiently set-up the flows. Then there is the amazing consumer data that allows fast, targeted market segmentation to really reach the right market for the right content, creating higher click rates and conversions. It's easy to integrate with ...

Read more

D

Dalton

08/08/21

5 out of 5

Among the strongest marketing software for e-commerce

PROS: I have already used many email marketing tools, but Klaviyo for me is one of the best. Created for eCommerce and knows company expectations with email marketing and customer behavior. It has an email automation template you can easily use and efficiently set-up the flows. Then there is the amazing consumer data that allows fast, targeted market segmentation to really reach the right market for the right content, creating higher click rates and conversions. It's easy to integrate with ...

Read more

AU

Anonymous User

08/04/21

5 out of 5

"Easy to use intuitive ESP"

What do you like best about Klaviyo? The UI is straightforward to use to create email campaigns. The reporting is also very easy to use. What do you dislike about Klaviyo?

AU

Anonymous User

08/04/21

5 out of 5

"Easy to use intuitive ESP"

What do you like best about Klaviyo? The UI is straightforward to use to create email campaigns. The reporting is also very easy to use. What do you dislike about Klaviyo?

GB

Gianna B

07/20/21

5 out of 5

"Robust Email Marketing"

What do you like best about Klaviyo? We switched from Mailchimp and have been able to micro-target our audience as well as segment them based on purchase history, characteristics, etc. This has really been a game changer for our email marketing in terms of automations, we can set them all up and let klaviyo do the rest!

GB

Gianna B

07/20/21

5 out of 5

"Robust Email Marketing"

What do you like best about Klaviyo? We switched from Mailchimp and have been able to micro-target our audience as well as segment them based on purchase history, characteristics, etc. This has really been a game changer for our email marketing in terms of automations, we can set them all up and let klaviyo do the rest!

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].