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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 381-390 out of 708

AU

Anonymous User

10/19/21

5 out of 5

"Newer program- loving it!"

What do you like best about Klaviyo? I like that it has the ability to integrate with our website and track the products they often search for and creates profiles for them. This helps us create segments to market to. I also like the ability to create work flows.

LC

Liliana C

10/13/21

5 out of 5

"Great Email Marketing Platform"

What do you like best about Klaviyo? Klaviyo is easy to navigate and provides easy image-based email content uploading. Customer service is quick to assist. What do you dislike about Klaviyo?

AU

Anonymous User

10/01/21

5 out of 5

"best app for marketing"

What do you like best about Klaviyo? I like the fact that they offer email marketing as well as SMS. What do you dislike about Klaviyo?

DM

Dani M

09/22/21

5 out of 5

"Top email marketing platform"

What do you like best about Klaviyo? The automation options, integrations, templates for email designs and advanced segmentation. What do you dislike about Klaviyo?

A

Andrea

09/12/21

5 out of 5

Klaviyo has completely transformed our…

Klaviyo has completely transformed our email strategy for the better. We are grateful for our partnership with Klaviyo and Kate Welton, our rep, is absolutely fantastic to work with.

JV

Jessica Villaire

09/09/21

5 out of 5

Great for segmentation & account manager is awesome!

Much prefer Klayvio over other providers like MailChimp or SendGrid! It does take a while to understand some more of the complex automation, but once it's set up it's pretty fire for personalization and segmentation purposes. Our account manager, Katelyn, is amazing and super knowledgeable. Our monthly meetings are incredibly useful feedback for our team. She helps us identify strategies we should be implementing to make our campaigns and flows more successful as well as robust ways of ...

Read more

AU

Anonymous User

09/06/21

5 out of 5

"Best tool on the market!"

What do you like best about Klaviyo? First off, the integration with Shopify is fantastic - it allows you to segment certain audiences better than any other tool out there. Also, allows a bit more customization than MailChimp in regards to templating.

CR

Charlie Ross

09/03/21

5 out of 5

Love it! Much better than *Insert monkey/chimp noise*

love it, does exactly what you need it to. Much better than all the others i've used without naming any.

L

Lauren

08/29/21

5 out of 5

Easy to use and does the job

A little expensive if you have extensive contact base, but overall very useful and comfortable to use.

GM

Graeme McLaughlin

08/24/21

5 out of 5

We've been on Klaviyo for the last 3…

We've been on Klaviyo for the last 3 years and our email program is stronger than ever. Klav allows us to easily segment and personalize content. The base platform has a lot of advanced features that are stable since the product is mature. I wish that the email capture was a little more sophisticated along with SMS. But I can tell it's getting there. Support isn't real-time but has gone above and beyond to help us out.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].