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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 351-360 out of 708

AU

Anonymous User

12/07/21

5 out of 5

"The best email marketing tool for ecommerce businesses"

What do you like best about Klaviyo? I love that Klaviyo allows us to do A/B Testing for our campaigns and integrates with our Shopify store! This has allowed us to build campaigns around specific purchasers based on their spending history and product preferences.

AU

Anonymous User

12/01/21

5 out of 5

"Robust capabilities for ESP"

What do you like best about Klaviyo? Often times it felt like Klaviyo was more of a CRM with all the fields and customization you could house. It made segmenting easy. Best eComm email I've used to date!

CV

Corey V

11/29/21

5 out of 5

"Full stack email marketing tool for eCommerce!"

What do you like best about Klaviyo? It's very user-friendly and has a ton of customization options. Also, when it comes to automation sequences, Klaviyo is the GOAT (Greatest Of All Time)!!! Analytics are very detailed as well!

S

Scotty

11/24/21

5 out of 5

I've made the move from Bronto

PROS & CONS What are the best aspects of this product? An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list.

S

Scotty

11/24/21

5 out of 5

I've made the move from Bronto

PROS & CONS What are the best aspects of this product? An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list.

S

Scotty

11/24/21

5 out of 5

I’ve made the move from Bronto

PROS: An all-in-one price includes all updates so I don't need to pay for additional fees. The support page and video instructions are very helpful especially when transitioning to the app. Shopify integration was incredibly quick and simple. It also helps me to easily add items from my list.

HP

Hamilton P

11/23/21

5 out of 5

"Great tool for automation and beyond"

What do you like best about Klaviyo? I like the flows and the campaign sending capability. It is great to be able to communicate directly to our customers and followers.

HP

Hamilton P

11/23/21

5 out of 5

"Great tool for automation and beyond"

What do you like best about Klaviyo? I like the flows and the campaign sending capability. It is great to be able to communicate directly to our customers and followers.

AU

Anonymous User

11/22/21

5 out of 5

"Klaviyo is an ABSOLUTE GAME-CHANGER!!! 🙌🏽"

What do you like best about Klaviyo? My favorite feature Klaviyo offers is the custom flows that you can create for email and SMS campaigns. What do you dislike about Klaviyo?

AU

Anonymous User

11/22/21

5 out of 5

"Klaviyo is an ABSOLUTE GAME-CHANGER!!! 🙌🏽"

What do you like best about Klaviyo? My favorite feature Klaviyo offers is the custom flows that you can create for email and SMS campaigns. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].