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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 361-370 out of 708

JM

Jaylon M

11/21/21

5 out of 5

"How an email marketing platform should be!"

What do you like best about Klaviyo? We migrated from Emarsys to Klaviyo, and it's one of the best decisions we've made in our MarTech stack. It's easier to use, a third of the price of Emarsys, has many more integrations with other platforms, business users can configure it, and best of all, it's simple month-to-month pricing!

JM

Jaylon M

11/21/21

5 out of 5

"How an email marketing platform should be!"

What do you like best about Klaviyo? We migrated from Emarsys to Klaviyo, and it's one of the best decisions we've made in our MarTech stack. It's easier to use, a third of the price of Emarsys, has many more integrations with other platforms, business users can configure it, and best of all, it's simple month-to-month pricing!

AW

Alex W

11/21/21

5 out of 5

"Excellent product - the gold standard in its category"

What do you like best about Klaviyo? Klaviyo's very easy to get started with, but it also has a lot of depth and complexity to it. This allows you to really grow with it as a solution as your business grows.

AW

Alex W

11/21/21

5 out of 5

"Excellent product - the gold standard in its category"

What do you like best about Klaviyo? Klaviyo's very easy to get started with, but it also has a lot of depth and complexity to it. This allows you to really grow with it as a solution as your business grows.

AM

Ali M

11/18/21

5 out of 5

"I love Klaviyo more than I love coffee... and that's saying something."

What do you like best about Klaviyo? Klaviyo has the most intuitive features, and the UX is by far the best I've seen. What do you dislike about Klaviyo?

AM

Ali M

11/18/21

5 out of 5

"I love Klaviyo more than I love coffee... and that's saying something."

What do you like best about Klaviyo? Klaviyo has the most intuitive features, and the UX is by far the best I've seen. What do you dislike about Klaviyo?

ZM

Zaim Maneer

11/16/21

5 out of 5

Trish Caffrey is an absolutely amazing…

Trish Caffrey is an absolutely amazing customer success manager. Her attention to detail is excellent, she has deep insights into email marketing strategy and completely understands customer requirements.

ZM

Zaim Maneer

11/16/21

5 out of 5

Trish Caffrey is an absolutely amazing…

Trish Caffrey is an absolutely amazing customer success manager. Her attention to detail is excellent, she has deep insights into email marketing strategy and completely understands customer requirements.

AU

Anonymous User

11/14/21

5 out of 5

"Klaviyo is an amazing resource for SMS"

What do you like best about Klaviyo? The best thing about using Klaviyo is the metrics. When you use their SMS, all your email and SMS subscriber info stays in one system. It's much easier to track metrics from your store when you're using just one system for email and SMS. Klaviyo makes looking at metrics fun. It's very user-friendly and detailed. Klaviyo's SMS fees are also low, compared with SMS-only platforms, which we really appreciate.

AU

Anonymous User

11/14/21

5 out of 5

"Klaviyo is an amazing resource for SMS"

What do you like best about Klaviyo? The best thing about using Klaviyo is the metrics. When you use their SMS, all your email and SMS subscriber info stays in one system. It's much easier to track metrics from your store when you're using just one system for email and SMS. Klaviyo makes looking at metrics fun. It's very user-friendly and detailed. Klaviyo's SMS fees are also low, compared with SMS-only platforms, which we really appreciate.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].