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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 341-350 out of 708

CG

Carrie G

01/25/22

5 out of 5

"Great email marketing tool"

What do you like best about Klaviyo? The automation of Klaviyo is second to none. It is visual, easy to use, and a snap to create with. What do you dislike about Klaviyo?

CG

Carrie G

01/25/22

5 out of 5

"Great email marketing tool"

What do you like best about Klaviyo? The automation of Klaviyo is second to none. It is visual, easy to use, and a snap to create with. What do you dislike about Klaviyo?

AU

Anonymous User

01/25/22

5 out of 5

"The only email solution you'll ever need"

What do you like best about Klaviyo? What do we NOT like best? It integrates seamlessly with Shopify, with Attentive, and with most of the other tools in our tech stack. Analytics are clear and easy, user experience is great.

AU

Anonymous User

01/25/22

5 out of 5

"The only email solution you'll ever need"

What do you like best about Klaviyo? What do we NOT like best? It integrates seamlessly with Shopify, with Attentive, and with most of the other tools in our tech stack. Analytics are clear and easy, user experience is great.

ZC

Zac Cherin

12/19/21

5 out of 5

Klaviyo is a must-have

Klaviyo is a must-have for any eCommerce business owner. As both the owner of a coffee company and a marketing agency, Klaviyo is the only tool is use to send email campaigns and automations. Not to mention the team there is the best!

AT

Augusto T

12/17/21

5 out of 5

"Klaviyo Boost My Sales"

What do you like best about Klaviyo? Klaviyo automated e-mail marketing for abandoned cart recovery is simply outstanding! This tool decreased my abandoned cart rate by 37%, increasing my sales pretty high!

MA

Mirtha A

12/14/21

5 out of 5

"Klaviyo review"

What do you like best about Klaviyo? the list and segments are really organized and easy to access and search. What do you dislike about Klaviyo?

TB

Thomas B

12/14/21

5 out of 5

"Klaviyo is a great all in one digital marketing tool."

What do you like best about Klaviyo? The number of features and useful ways they can all be combined. The number of integrations. The richness of options for segmenting, building flows, delivering/scheduling content, & overall ease of use. The platform i consistently updated, and support ha always been helpful.

AU

Anonymous User

12/08/21

5 out of 5

"Smartest Email & SMS Marketing Automation Platform"

What do you like best about Klaviyo? What I like best is the ability to segment in any way possible. Klaviyo is also super flexible and lets you pull any kind of report that helps you understand what works and what doesn't.

LN

Luke N

12/07/21

5 out of 5

"Klaviyo, King of the Email Tools"

What do you like best about Klaviyo? Klaviyo has many beautiful features. Starting with the dashboard, you can see exactly how many active profiles you have, how many emails are sent in a billing cycle, and even your monthly plan cost. Once you get past the front page, the analytics are amazing. They have metrics for EVERYTHING, and it integrates seamlessly with Shopify. You are also provided benchmarks to see how your campaigns are performing, and you can also create custom reports. The ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].