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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 301-310 out of 708

MY

Max Y

03/01/22

5 out of 5

"Klaviyo highly recommended"

What do you like best about Klaviyo? The segmentation, the way Klaviyo can track the customer journey, included LTV. What do you dislike about Klaviyo?

AU

Anonymous User

02/28/22

5 out of 5

"Easy to use, love the automation, makes us money"

What do you like best about Klaviyo? The automated flows are easy to set up and they implement very nicely; lots of options to customize messaging for customers

AS

Amy S

02/25/22

5 out of 5

"Generally easy to use, most importantly easy to track and experiment"

What do you like best about Klaviyo? Reports and data are easy to understand, and the webinars and assistance they provide is valuable. What do you dislike about Klaviyo?

NS

Nick S

02/24/22

5 out of 5

"Email Marketing at its Finest."

What do you like best about Klaviyo? The entire platform is easy to navigate, straightforward, and pleasant. The design side is seamless, managing single campaigns vs. flows is a breeze. Live chat helps too.

JH

Josh H

02/24/22

5 out of 5

"Great for Campaigns"

What do you like best about Klaviyo? It is an easy to use platform to set up email campaigns. We thoroughly enjoy Klaviyo and its ease in use. IT connected very easily to our Shopify store.

BL

Brian L

02/24/22

5 out of 5

"It's essential for my business"

What do you like best about Klaviyo? The ease of use in creating a newsletter for someone who is not a newsletter marketing expert is fantastic. What do you dislike about Klaviyo?

JM

Jeff M

02/24/22

5 out of 5

"Kills MailChimp and Other ESP's"

What do you like best about Klaviyo? There are a few things I love about Klaviyo. From the ease of use to the great ways you can set up segments and triggers for your email campaigns. So much more effective than just blasting an email to your entire list. While more expensive than others like MailChimp, the sales and effectiveness of your email campaigns surpasses it and makes up for way more than the monthly fee.

JK

Jodie K

02/24/22

5 out of 5

"Klaviyo is the best email service provider for ecommerce"

What do you like best about Klaviyo? The integration with ecommerce platforms, the ability to target and segment customers based on their actions on website

EB

Erica B

02/23/22

5 out of 5

"Klaviyo works great for ecommerce"

What do you like best about Klaviyo? The feasibility to create flows and designs as a user as well as the numerous integrations with other platforms. I am able to customize a lot where other competitors fall short.

AU

Anonymous User

02/23/22

5 out of 5

"Klaviyo pays for itself over and over."

What do you like best about Klaviyo? All my data lives in one place and I can build unlimited flows based on the user's data history to target them specifically. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].