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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 311-320 out of 708

AU

Anonymous User

02/22/22

5 out of 5

"LOVE Klaviyo!"

What do you like best about Klaviyo? Easy to use and self-service platform while also providing amazing customer support. What do you dislike about Klaviyo?

AU

Anonymous User

02/22/22

5 out of 5

"Switched to Klavyio and never looked back"

What do you like best about Klaviyo? Klavyio has been easy to use and directly impacts our daily sales. We are a small business and also find the many webinars and speakers offered by Klavyio essential to our growth.

AU

Anonymous User

02/21/22

5 out of 5

"Love Klayvio"

What do you like best about Klaviyo? Drive lots of revenue in a creative and fun way What do you dislike about Klaviyo?

AU

Anonymous User

02/20/22

5 out of 5

"Email and sms"

What do you like best about Klaviyo? I love That I am Able to set my email and sms on auto pilot. As a business owner who's busy sometimes I lose Track of time and this is very convenience for me.

TR

Teresa R

02/19/22

5 out of 5

"Sales increased immediately!"

What do you like best about Klaviyo? My Klaviyo emails land in more subscribers inboxes and my open rate is very high. Emails are easy to construct! What do you dislike about Klaviyo?

CB

Carrie B

02/19/22

5 out of 5

"Convenient and simple"

What do you like best about Klaviyo? I like the step-by-step simplicity of creating emails. Drag and drop boxes help me create emails that look great without having to have any coding knowledge. It's also convenient to have a quick view of how the email will look to the recipient.

AY

Andrea Y

02/18/22

5 out of 5

"Should Have Switched to Klaviyo Sooner"

What do you like best about Klaviyo? Klaviyo is really the best ESP for e-commerce businesses on the market. Setting up flows is easy, and I love the visual set up so I can easily see my customer's journey and make changes as needed. The analytics are comprehensive and more than enough information to make me look like a marketing genius.

MC

Mitchell C

02/18/22

5 out of 5

"The Best Email and SMS Marketing Automation Platform in the Business!"

What do you like best about Klaviyo? Overall, it comes down to simplicity. All the features that you could need elegantly put into an intuitive package. The segment builder, for example, is the best of its kind in any marketing platform I have ever used. Flow logic feels intuitive and not intimidating. They even provide so many templates for all parts of their platform, along with tons of resource documents, to help new brands get the most out of Klaviyo.

AU

Anonymous User

02/18/22

5 out of 5

"Klayvio Email is the best SMS needs work"

What do you like best about Klaviyo? Great data, decent attribution model but a little rich, Attentive text is better but we had some issues with data sharing between the platforms so we are back

MC

Mitchell C

02/18/22

5 out of 5

"The Best Email and SMS Marketing Automation Platform in the Business!"

What do you like best about Klaviyo? Overall, it comes down to simplicity. All the features that you could need elegantly put into an intuitive package. The segment builder, for example, is the best of its kind in any marketing platform I have ever used. Flow logic feels intuitive and not intimidating. They even provide so many templates for all parts of their platform, along with tons of resource documents, to help new brands get the most out of Klaviyo.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].