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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 201-210 out of 708

SL

Seavine L

08/16/22

5 out of 5

"The best in e-commerce marketing!"

What do you like best about Klaviyo? I appreciate how integrated Klaviyo is with Shopify. Everything we need in terms of email marketing and analytics is all in one place. We will start using SMS marketing too soon and I'm excited for that.

MC

Melanie C

08/16/22

5 out of 5

"Best email software"

What do you like best about Klaviyo? Klaviyo is easy to use for those who are starting their business or looking to scale. The packages vary based on your size and that makes it easy to grow with the platform.

MC

Melanie C

08/16/22

5 out of 5

"Best email software"

What do you like best about Klaviyo? Klaviyo is easy to use for those who are starting their business or looking to scale. The packages vary based on your size and that makes it easy to grow with the platform.

IN

Isabella N

08/16/22

5 out of 5

"Very user friendly, and their support team is awesome."

What do you like best about Klaviyo? The support chat is super helpful and I like it shows the wait time. What do you dislike about Klaviyo?

TA

Tobias A

08/16/22

5 out of 5

"Gold-standard. I’ve worked with dozens of clients and results have been stellar."

What do you like best about Klaviyo? How effective it is at driving revenue for shopify stores. Integration is typically very easy. Support is super and responsive. It's easy to pick up fast and get decent results.

IN

Isabella N

08/16/22

5 out of 5

"Very user friendly, and their support team is awesome."

What do you like best about Klaviyo? The support chat is super helpful and I like it shows the wait time. What do you dislike about Klaviyo?

DK

David K

08/16/22

5 out of 5

"VP of Digital"

What do you like best about Klaviyo? Ease of use and integration with Shopify What do you dislike about Klaviyo?

MW

Megan W

08/16/22

5 out of 5

"Best ecomm email marketing system I have ever used"

What do you like best about Klaviyo? Real time data automatically pulled from woocommerce What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"Great software"

What do you like best about Klaviyo? The integration with Shopify makes it easy to segment What do you dislike about Klaviyo?

CW

Cara W

08/16/22

5 out of 5

"This is the only good solution for DTC business right now"

What do you like best about Klaviyo? I've used dozens of ESPs in my career and what I've learned is that the most important thing is that the philosophy underpinning the software fits the usage. At this moment, Klaviyo is the only ESP on the market that was made to intuitively fit the way DTC eCom marketers need to speak to their customers. It's an excellent platform for th purpose, giving you a ton of options for automation, HTML email building, SMS marketing, and reporting. It simply ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].