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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 211-220 out of 708

AC

Amanda C

08/16/22

5 out of 5

"Tried & Tested Various Email Marketing Platforms...."

What do you like best about Klaviyo? What I love about Klaviyo is its ease of use. As someone who's never done email marketing, their UI was intuitive and easy to pick up. When I didn't know how to do something, I could just jump on a chat with support or submit a ticket and usually expect a response within a day or so (sooner sometimes).

AU

Anonymous User

08/16/22

5 out of 5

"Great tool for Shopify"

What do you like best about Klaviyo? I really like how intuitive is to use Klaviyo for our Shopify store. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"My favorite email service provider, hands down!"

What do you like best about Klaviyo? I like how user-friendly the platform is. What do you dislike about Klaviyo?

MG

Martin G

08/16/22

5 out of 5

"A fantastic solution for eCommerce"

What do you like best about Klaviyo? The customizability of each and every messaging. It's quite impressive how klaviyo manages to capture data about customers and convert it into valuable insights and properties we can then use to retarget people.

AU

Anonymous User

08/16/22

5 out of 5

"Intuitive, better if you use Klaviyo experts"

What do you like best about Klaviyo? Easy to create emails using their templates What do you dislike about Klaviyo?

JR

John R

08/16/22

5 out of 5

"Excellent platform for email marketing"

What do you like best about Klaviyo? As an agency, we switched to Klaviyo in order to setup automated email marketing campaigns for our clients. It is super easy to setup automation.

AU

Anonymous User

08/16/22

5 out of 5

"We have used many email marketing platforms and by far Klaviyo is the most robust."

What do you like best about Klaviyo? Klaviyo automates flows, keeps track of metrics and actual revenue attributed to flows and campaigns. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"Wonderful email marketing platform - just wish it was more designer friendly"

What do you like best about Klaviyo? I like the flow charts best - the templates are also very thought out. What do you dislike about Klaviyo?

AK

Agnieszka K

08/16/22

5 out of 5

"Great email and CRM tool for any e-commerce"

What do you like best about Klaviyo? I have been using klaviyo with a number of clients across different e-commerce based industries and I am impressed how intuitive and well integrated it is with Shopify and woocommerce! It offers a really complex and detailed segmentation, easy to set up funnels and lead nurturing and gives a great detail of information in its analytics

AU

Anonymous User

08/16/22

5 out of 5

"I've used Klaviyo for 3 years and love it."

What do you like best about Klaviyo? The segmentation, personalization & flows are very helpful. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].