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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

Are you using Klaviyo?

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 191-200 out of 708

DB

Dejan B

08/16/22

5 out of 5

"Probably the best marketing automation tool for ecommerce"

What do you like best about Klaviyo? Intuitive interface, good customer support, tons of tutorials, flows. What do you dislike about Klaviyo?

SK

Slisha K

08/16/22

5 out of 5

"Exceptional Functionality With Ease of Use"

What do you like best about Klaviyo? The ease with which data can be sliced and diced to create segmentations. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"Great software"

What do you like best about Klaviyo? The integration with Shopify makes it easy to segment What do you dislike about Klaviyo?

MM

Mohamed M

08/16/22

5 out of 5

"I like how easy it is to use"

What do you like best about Klaviyo? The auto-flows are super simple to set up What do you dislike about Klaviyo?

MW

Megan W

08/16/22

5 out of 5

"Best ecomm email marketing system I have ever used"

What do you like best about Klaviyo? Real time data automatically pulled from woocommerce What do you dislike about Klaviyo?

TA

Tobias A

08/16/22

5 out of 5

"Gold-standard. I’ve worked with dozens of clients and results have been stellar."

What do you like best about Klaviyo? How effective it is at driving revenue for shopify stores. Integration is typically very easy. Support is super and responsive. It's easy to pick up fast and get decent results.

AU

Anonymous User

08/16/22

5 out of 5

"Love using Klaviyo"

What do you like best about Klaviyo? The seamless integration with Shopify, combined with the powerful reporting and segmentation tools. What do you dislike about Klaviyo?

CW

Cara W

08/16/22

5 out of 5

"This is the only good solution for DTC business right now"

What do you like best about Klaviyo? I've used dozens of ESPs in my career and what I've learned is that the most important thing is that the philosophy underpinning the software fits the usage. At this moment, Klaviyo is the only ESP on the market that was made to intuitively fit the way DTC eCom marketers need to speak to their customers. It's an excellent platform for th purpose, giving you a ton of options for automation, HTML email building, SMS marketing, and reporting. It simply ...

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DK

David K

08/16/22

5 out of 5

"VP of Digital"

What do you like best about Klaviyo? Ease of use and integration with Shopify What do you dislike about Klaviyo?

AS

Andrea S

08/16/22

5 out of 5

"The Best tool for D2C companies"

What do you like best about Klaviyo? That it is a ver friendly tool and you don't need to have tech skills to improve at it, the flows are as segmented as you like. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].