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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 181-190 out of 708

SL

Seavine L

08/16/22

5 out of 5

"The best in e-commerce marketing!"

What do you like best about Klaviyo? I appreciate how integrated Klaviyo is with Shopify. Everything we need in terms of email marketing and analytics is all in one place. We will start using SMS marketing too soon and I'm excited for that.

AS

Andrea S

08/16/22

5 out of 5

"The Best tool for D2C companies"

What do you like best about Klaviyo? That it is a ver friendly tool and you don't need to have tech skills to improve at it, the flows are as segmented as you like. What do you dislike about Klaviyo?

AK

Angelika K

08/16/22

5 out of 5

"Great App!"

What do you like best about Klaviyo? Klaviyo is super easy to use. Setting up flows, segmenting the audience and creating campaigns are very easy. If you haven't got any experience with email marketing, this tool will help you start.

TK

Tara K

08/16/22

5 out of 5

"A must-have for e-commerce businesses!"

What do you like best about Klaviyo? I love being able to see all of the campaigns in one place and reporting information. I also love how it integrates seemlessly with Facebook.

CF

Correy F

08/16/22

5 out of 5

"Excellent software for e-commerce marketing!"

What do you like best about Klaviyo? The ease of use and integration of this software with our Shopify site is unmatched by other comparable software currently available. The number of available marketing options is more than what we could want for our business.

EC

Ed C

08/16/22

5 out of 5

"Worlds apart from the competition"

What do you like best about Klaviyo? The results speak for themselves. We have 40% of our monthly online revenue coming from Klaviyo automated emails. This is an email provider that works for you in building relationships with your contacts, not waiting for you to do the heavy lifting.

SP

Solomon P

08/16/22

5 out of 5

"Klaviyo - the best email software for Ecommerce"

What do you like best about Klaviyo? Klaviyo is exceptional for its in-depth segmentation abilities. For instance, we don't even collect gender data on our website but Klaviyo's AI is able to predict the gender split of our customers! Also we've never had a problem with the emailing, scheduling, basic functions. Really love how easy it is to set it up and get it running. The number 1 Shopify app I would recommend to all Ecommerce businesses.

AU

Anonymous User

08/16/22

5 out of 5

"The best email provider"

What do you like best about Klaviyo? The ease of integrating all of the flows What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"Newbie but happy"

What do you like best about Klaviyo? I like that you can set up flows and retarget site visitors per page or action. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"Great Email Marketing"

What do you like best about Klaviyo? Amazing straightforward segmenting with very advanced capabilities. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].