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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 181-190 out of 704

AU

Anonymous User

08/16/22

5 out of 5

"An Absolute Must for Any Business"

What do you like best about Klaviyo? Klaviyo is incredibly easy to set up and connect with Shopify stores. I've created more than 10 stores for clients and have used Kaviyo for every single one. Prior to Klaviyo, I tried Mailchimp and Constant Contact. Both did the job but Klaviyo it's easier to set up campaigns, flows, SMS campaigns and more.

ZC

Zac C

08/16/22

5 out of 5

"Klaviyo is a huge tool for customer retention for us"

What do you like best about Klaviyo? The email editor has come a long way lately in giving us the ability to produce great email content. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"The best for our communications"

What do you like best about Klaviyo? Kylaviyo's team is the ultimate in professionalism and expertise. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"extremely user friendly and adaptable."

What do you like best about Klaviyo? the UX/UI is extremely user-friendly. makes it extremely easy for anyone to use. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"My absolute favorite email platform!"

What do you like best about Klaviyo? Klaviyo is the most comprehensive email platform I've used—from the easy design abilities, to the customer service, to the analytics I can't find anywhere else.

MF

Matthieu F

08/16/22

5 out of 5

"Klaviyo has helped our company grow! Waiting for Magento 2 updates."

What do you like best about Klaviyo? Klaviyo is packed with features and their support is really good. Compared to MailChimp, Klaviyo smokes MailChimp in pretty much everything but Magento integration which Klaviyo has said they are working to better. Klaviyos sign up forms are highly customizable and their automations are really in depth. You could spend days just setting up automations. Overall I highly recommend Klaviyo and their extremely helpful support team. Support businesses that ...

Read more

AU

Anonymous User

08/16/22

5 out of 5

"Comprehensive and Easy to Use"

What do you like best about Klaviyo? Comprehensive data management and ease of data export make insight mining accessible. Template editor is straightforward and universal content makes managing a creative library easy.

AC

Amanda C

08/16/22

5 out of 5

"Tried & Tested Various Email Marketing Platforms...."

What do you like best about Klaviyo? What I love about Klaviyo is its ease of use. As someone who's never done email marketing, their UI was intuitive and easy to pick up. When I didn't know how to do something, I could just jump on a chat with support or submit a ticket and usually expect a response within a day or so (sooner sometimes).

AC

Amanda C

08/16/22

5 out of 5

"Tried & Tested Various Email Marketing Platforms...."

What do you like best about Klaviyo? What I love about Klaviyo is its ease of use. As someone who's never done email marketing, their UI was intuitive and easy to pick up. When I didn't know how to do something, I could just jump on a chat with support or submit a ticket and usually expect a response within a day or so (sooner sometimes).

AK

Agnieszka K

08/16/22

5 out of 5

"Great email and CRM tool for any e-commerce"

What do you like best about Klaviyo? I have been using klaviyo with a number of clients across different e-commerce based industries and I am impressed how intuitive and well integrated it is with Shopify and woocommerce! It offers a really complex and detailed segmentation, easy to set up funnels and lead nurturing and gives a great detail of information in its analytics

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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