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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 171-180 out of 708

AU

Anonymous User

08/17/22

5 out of 5

"Klaviyo, a diamond in the rough of email marketing"

What do you like best about Klaviyo? After trying several reputable marketing platforms, we finally settled on Klaviyo for our email marketing. It was easily integrated with our store and I am loving the flows and automations. Their support is top-notch as well.

HS

Holly S

08/17/22

5 out of 5

"We love Klaviyo!"

What do you like best about Klaviyo? I love seeing where the money was generated from, this helps me to figure out what mailers are performing best, what pop ups I can count on etc. It's brilliant!

AU

Anonymous User

08/17/22

5 out of 5

"Easy to use. Keeps things organized"

What do you like best about Klaviyo? Email marketing campigns. They are a great way to engage your audience What do you dislike about Klaviyo?

BC

Beki C

08/17/22

5 out of 5

"Business changing!"

What do you like best about Klaviyo? Everything about Klaviyo is easy to use, the flows for automated emails and the easy ability to be able to customise them really does make a difference to your AOV and CLV. The dashboard shows you exactly what part of your overall revenue is being generated from flows and campaigns so you can see how effective your marketing is.

AU

Anonymous User

08/16/22

5 out of 5

"Ideal Tool For Most SMB Shopify Stores"

What do you like best about Klaviyo? Ease of integration and available features in the platform. Single app install for Shopify stores includes most necessary features, and a few code snippets on top gets you further setup for success.

ST

Samuel T

08/16/22

5 out of 5

"The Best!"

What do you like best about Klaviyo? Klaviyo has changed the way we work with email marketing. With the intelligence of automated flows and a whole range of tools available for campaign optimization, we had results around 400% better than with the previous platform.

SK

Steve K

08/16/22

5 out of 5

"The best overall ESP I've used so far."

What do you like best about Klaviyo? Good UI design, robust features, good support, great drag/drop editor, etc. What do you dislike about Klaviyo?

HB

hagai b

08/16/22

5 out of 5

"Great ESP for E-commerce"

What do you like best about Klaviyo? - All the data and profile activity with email/SMS and at the site in one place. - Great UX, friendly for new users

AU

Anonymous User

08/16/22

5 out of 5

"Love using Klaviyo"

What do you like best about Klaviyo? The seamless integration with Shopify, combined with the powerful reporting and segmentation tools. What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"must have for shopify/ecomm owners"

What do you like best about Klaviyo? templates for automation make it super easy to turn on abandon cart and browse abandonment flows to generate revenue

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].