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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 171-180 out of 704

SE

Scott E

08/16/22

5 out of 5

"Versatile email marketing made simple"

What do you like best about Klaviyo? Integration with shopify coupled with logic email flows What do you dislike about Klaviyo?

JR

John R

08/16/22

5 out of 5

"Excellent platform for email marketing"

What do you like best about Klaviyo? As an agency, we switched to Klaviyo in order to setup automated email marketing campaigns for our clients. It is super easy to setup automation.

RS

Rodger S

08/16/22

5 out of 5

"Best Email company by far"

What do you like best about Klaviyo? Klaviyo walked us through the whole set What do you dislike about Klaviyo?

LS

Liz S

08/16/22

5 out of 5

"Smooth, Reliable, Pretty, Smart"

What do you like best about Klaviyo? Everything works reliably and consistently What do you dislike about Klaviyo?

JC

Jay C

08/16/22

5 out of 5

"Great Service and Analytics"

What do you like best about Klaviyo? The integration with shopify. I loved being able to set up automatic emails. The flow emails have been great for remarketing.

DA

D A

08/16/22

5 out of 5

"Klaviyo is brilliant"

What do you like best about Klaviyo? The functionality and cost, it's easy to use. What do you dislike about Klaviyo?

PD

Pádraic D

08/16/22

5 out of 5

"The value it provides for our clients is ineasurable"

What do you like best about Klaviyo? Klaviyo is by far the most advanced piece of email marketing software, nothing comes close, plus, their support is fantastic, and always helps to their full abilities.

AU

Anonymous User

08/16/22

5 out of 5

"very effective service"

What do you like best about Klaviyo? Good ROAS that you can yield with the software klaviyo What do you dislike about Klaviyo?

AU

Anonymous User

08/16/22

5 out of 5

"best software for email out there"

What do you like best about Klaviyo? klaviyo is great! meets all of my business needs and integrates seamlessly with tons of other apps. Definitely should be the go-to email software for any new business. When I started my business a little over a year ago i wanted to just use the best softwares rather than cut corners and regret it later - so glad I chose klaviyo and would do it again.

AU

Anonymous User

08/16/22

5 out of 5

"Great email platform"

What do you like best about Klaviyo? Easy to set up flows and share account within the company. Myself and my marketing team highly recommend this company and this product for small and medium sized biz

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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