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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 151-160 out of 704

AB

Amber B

08/18/22

5 out of 5

"Easy to use and top service every time!"

What do you like best about Klaviyo? I have used other email marketing sites but nothing has been quite as easy and efficient as Klaviyo. It's very self-explanatory but even if I've had any issues or queries, the team have been easy to get in touch with to help advise and/or rectify.

MM

Mike M

08/18/22

5 out of 5

"Klaviyo is a great company for your business"

What do you like best about Klaviyo? Klaviyo cares about its customer's success. They have a bunch of tools that really help you in your marketing efforts even beyond email! I'm a big fan and would recommend them to everyone.

HS

Holly S

08/17/22

5 out of 5

"We love Klaviyo!"

What do you like best about Klaviyo? I love seeing where the money was generated from, this helps me to figure out what mailers are performing best, what pop ups I can count on etc. It's brilliant!

MB

Matt B

08/17/22

5 out of 5

"Klaviyo Is Amazing!"

What do you like best about Klaviyo? Klaviyo's integrations! They integrate with near enough of all other platforms, which is very helpful. What do you dislike about Klaviyo?

AU

Anonymous User

08/17/22

5 out of 5

"Great Platform"

What do you like best about Klaviyo? Ease of use, analytics, flow building, design capabilities What do you dislike about Klaviyo?

AU

Anonymous User

08/17/22

5 out of 5

"Excellent Follow-Up Tool"

What do you like best about Klaviyo? I can create a follow-up campaign for an action and forget about it. What do you dislike about Klaviyo?

AU

Anonymous User

08/17/22

5 out of 5

"Klaviyo, a diamond in the rough of email marketing"

What do you like best about Klaviyo? After trying several reputable marketing platforms, we finally settled on Klaviyo for our email marketing. It was easily integrated with our store and I am loving the flows and automations. Their support is top-notch as well.

BC

Beki C

08/17/22

5 out of 5

"Business changing!"

What do you like best about Klaviyo? Everything about Klaviyo is easy to use, the flows for automated emails and the easy ability to be able to customise them really does make a difference to your AOV and CLV. The dashboard shows you exactly what part of your overall revenue is being generated from flows and campaigns so you can see how effective your marketing is.

PG

Patrick G

08/17/22

5 out of 5

"More than e-mail marketing - AI employee, CRM too!"

What do you like best about Klaviyo? I like that not only can I send marketing e-mail and/or SMS campaigns but I have flows that automatically interact with my customerr base

NL

Nicole L

08/17/22

5 out of 5

"Easy to use, straightforward, incredible analytics and reporting!"

What do you like best about Klaviyo? So many things. First of all, in an industry (i.e. tech) where so many companies are ignoring customer service completely or making it available only to top paying users, Klaviyo has robust and very knowledgeable customer support staff. Secondly, the capabilities and integrations with Klaviyo are second to none. The setup and campaign/flow process is so straightforward even a novice email enthusiast can set it up. Lastly.....the analytics are great. I ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].