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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 151-160 out of 708

E

Esjoy

08/22/22

5 out of 5

"excelente herramienta"

What do you like best about Klaviyo? Las plantillas, las estadisticas, los flows What do you dislike about Klaviyo?

SA

Serena A

08/21/22

5 out of 5

"Easy to customize email marketing and automations"

What do you like best about Klaviyo? I like the automations I have set-u for my eommerce store on Shopify. I found them simpl to set-up and they work as expected. I've used 3 other email marketing and automation services before coming to Klaviyo! I love the templates and that they are constantly being updated with new templates added.

AU

Anonymous User

08/20/22

5 out of 5

"Email marketing platform of choice"

What do you like best about Klaviyo? As an analytics and data scientist, Klaviyo's ability to act as data platform for my client's customers has been extremely valuable in applying extremely custom cohorts and customer segments, allowing us to improve our overall marketing strategy with enhanced targeting capabilities.

AB

Amber B

08/18/22

5 out of 5

"Easy to use and top service every time!"

What do you like best about Klaviyo? I have used other email marketing sites but nothing has been quite as easy and efficient as Klaviyo. It's very self-explanatory but even if I've had any issues or queries, the team have been easy to get in touch with to help advise and/or rectify.

MM

Mike M

08/18/22

5 out of 5

"Klaviyo is a great company for your business"

What do you like best about Klaviyo? Klaviyo cares about its customer's success. They have a bunch of tools that really help you in your marketing efforts even beyond email! I'm a big fan and would recommend them to everyone.

AU

Anonymous User

08/18/22

5 out of 5

"The Best Email Marketing Platform for Ecommerce"

What do you like best about Klaviyo? Ease of segmenting and creation of email automations, and seamless integration with Shopify. What do you dislike about Klaviyo?

AU

Anonymous User

08/17/22

5 out of 5

"We love Klaviyo!"

What do you like best about Klaviyo? Klaviyo makes email marketing incredibly simple. They always have the latest and greatest integrations. Analytics are powerful. There's no other email marketing platform I've found that is as robust yet still simple to use.

AU

Anonymous User

08/17/22

5 out of 5

"Perfect tool for the e-commerce"

What do you like best about Klaviyo? We use Klaviyo for our email campaigns. We like layouts and the workspace. What do you dislike about Klaviyo?

AU

Anonymous User

08/17/22

5 out of 5

"Best move we've made this year"

What do you like best about Klaviyo? Reporting Dashboard and the detail you can implement into flows. What do you dislike about Klaviyo?

PG

Patrick G

08/17/22

5 out of 5

"More than e-mail marketing - AI employee, CRM too!"

What do you like best about Klaviyo? I like that not only can I send marketing e-mail and/or SMS campaigns but I have flows that automatically interact with my customerr base

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].