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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 141-150 out of 704

HN

Haren N

08/30/22

5 out of 5

"Perfect Email Marketing Tool"

What do you like best about Klaviyo? The impeccable consistency with Shopify. I love how I can automate my Abandoned Cart emails for next 4 weeks using amazing automations!

AU

Anonymous User

08/30/22

5 out of 5

"Klaviyo is the best in class for ecommerce brands."

What do you like best about Klaviyo? Klaviyo makes it easy when creating segments, which allows us to target specific customers. The easy-to-use block system makes it easy to create beautiful emails for our small team. Would recommend!

GN

Gabriel N

08/24/22

5 out of 5

"Best all in one tools for marketing and DATA"

What do you like best about Klaviyo? Shopify integration for flows that is really easy What do you dislike about Klaviyo?

O

Oli

08/23/22

5 out of 5

The go to platform for emails!

This is my second experience of migrating to Klaviyo, having gone through the process with a previous company a few years back. Alex from the onboarding team provided a very detailed plan of action right from the start and guided us through the process swiftly. With new features to use since the last time (E.G SMS), he was able to set us up and answer any questions we had. Our weekly calls were really useful to keep us on track and go over company specific strategies we could deploy. The ...

Read more

AU

Anonymous User

08/23/22

5 out of 5

"The product is great! Wonderful automation with tangible and quantifiable results. Support is great."

What do you like best about Klaviyo? Trainings help identify new areas to profit more. What do you dislike about Klaviyo?

E

Esjoy

08/22/22

5 out of 5

"excelente herramienta"

What do you like best about Klaviyo? Las plantillas, las estadisticas, los flows What do you dislike about Klaviyo?

E

Esjoy

08/22/22

5 out of 5

"excelente herramienta"

What do you like best about Klaviyo? Las plantillas, las estadisticas, los flows What do you dislike about Klaviyo?

SA

Serena A

08/21/22

5 out of 5

"Easy to customize email marketing and automations"

What do you like best about Klaviyo? I like the automations I have set-u for my eommerce store on Shopify. I found them simpl to set-up and they work as expected. I've used 3 other email marketing and automation services before coming to Klaviyo! I love the templates and that they are constantly being updated with new templates added.

AU

Anonymous User

08/20/22

5 out of 5

"Email marketing platform of choice"

What do you like best about Klaviyo? As an analytics and data scientist, Klaviyo's ability to act as data platform for my client's customers has been extremely valuable in applying extremely custom cohorts and customer segments, allowing us to improve our overall marketing strategy with enhanced targeting capabilities.

AB

Amber B

08/18/22

5 out of 5

"Easy to use and top service every time!"

What do you like best about Klaviyo? I have used other email marketing sites but nothing has been quite as easy and efficient as Klaviyo. It's very self-explanatory but even if I've had any issues or queries, the team have been easy to get in touch with to help advise and/or rectify.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].