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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 131-140 out of 708

MM

Mikael Mikkelsen / WOOD WOOD

10/23/22

5 out of 5

We have been very happy with the help…

We have been very happy with the help and guidance we have received from Klaviyo in connection with integration and start-up. All questions and challenges are resolved quickly and we have had a very good start with our new email platform.

DK

Damir K

10/20/22

5 out of 5

"Klaviyo or who else?"

What do you like best about Klaviyo? Klaviyo is one of, if not the top email marketing solutions out on the market right now. Their plans are reasonably priced and the product is great.

N

Nafea

10/19/22

5 out of 5

Klaviyo team was very helpful

Klaviyo team was very helpful and tutoring in our onboard period and the results spoke for themselves. I was also amazed on how fast the platform is evolving, constantly improving existing and adding new features.

E

Ella

10/18/22

5 out of 5

Can't recommend enough!

Can't recommend enough! We upgraded to Klaviyo from a much smaller platform and are so impressed with how user friendly Klaviyo is, as well as allowing you to do some pretty clever things. Every team member I've spoken to has been super helpful and professional, ensuring we have everything we need to succeed. Love the virtual training, too.

J

JM

10/02/22

5 out of 5

Very user friendly

I needed a more advanced email system and several people recommended Klaviyo. The functionality is impressive and the customer services team are extremely knowledgeable. The online training is also very good - I've learnt a lot. Very happy customer.

NK

Natalie Kirk

09/30/22

5 out of 5

Setting up our email marketing with…

Setting up our email marketing with Klaviyo has been a breeze! The support team and onboarding specialist have both been very helpful and the process has been as easy as possible.

S

Susanna

09/29/22

5 out of 5

I always get great support from the…

I always get great support from the team at Klaviyo. Very happy with the email service itself - it saves me a lot of time and the automated emails work really well.

GT

Gokce t

09/28/22

5 out of 5

"Klaviyo is one of the best partners to have on your corner!"

What do you like best about Klaviyo? Klaviyo is super simple to follow through on the website. The menus and the entire process are laid out clearly and efficiently. It pushes you to do better by showing tips and examples; it makes you want to click on more to learn; it helps you to look bigger and better; it develops a sense of 'marketing' instead of just emails. It is super easy to connect with other apps if needed and the support is always there!

PS

Phillip S

09/19/22

5 out of 5

Klaviyo is the easiest email system…

Klaviyo is the easiest email system I’ve ever used and yet I’ve been able to use it to build complex automated email flows that handle all my CRM, marketing and transactional emails. The data segmentation is excellent, very granular. There are cheaper solutions out there but nothing beats the functionality and ease of use in my opinion. Plus the team at klaviyo seem to genuinely care about your success.

JT

Juicy tunes

09/19/22

5 out of 5

Great product, automates everything!

Before we had Klaviyo our emails took such a lot of time and development work to create. We were barely getting the basics out of the door. Now we have flows for everything and now that they're set up, they just run in the background. We get great reports and insight from the data. Over 50 per cent of our income now comes from our own list - it was in single digits before Klaviyo. Brilliant product.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].