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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 121-130 out of 708

RT

Rebecca T

11/18/22

5 out of 5

"Go to Marketing Platform for Shopify Merchants!"

What do you like best about Klaviyo? The go-to choice for most Shopify merchants for easy setup, user-friendly email builder, powerful reporting tools and audience segmentation. On top of being packed with features that are simple for merchants to learn, they also have an excellent support team that caters to their clients and agencies.

MF

Mathew F

11/18/22

5 out of 5

"Great ESP & CRM that puts powerful data at the fingertips of marketers"

What do you like best about Klaviyo? Very strong segmentation abilities, best WYSIWYG editor I've worked with, accessible and helpful support team, easy flow building

AU

Anonymous User

11/18/22

5 out of 5

"Klaviyo is the absolute best!"

What do you like best about Klaviyo? Audience breakdowns have been invaluable for our Q4 strategy. Klaviyo outperforms all of its competitors. We'd never switch to anyone else!

MG

Monica G

11/17/22

5 out of 5

"The only option for email"

What do you like best about Klaviyo? Klaviyo seamlessly pulls customer data and actions into your email marketing tool to allow you to build the best possible customer experience and generate high ROI

A

AlexB

11/08/22

5 out of 5

Great service and value for money - would fully recommend

We recently moved over to Klaviyo and our onboarding process was fantastic. Alex Rodriguez was extremely helpful, knowledgeable, and reassuring and his input has been essential in getting our Klaviyo database up and running and performing well. He was always available for both assistance and suggestion and made the onboarding process as simple as possible. I would fully recommend Klaviyo - the support you get is second to none and no question was ever too difficult to answer. In a world ...

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PM

Pablo Massana

11/01/22

5 out of 5

amazing product to reach and build…

amazing product to reach and build relationship with clients, totally recommended

RB

Rolandas Bukauskas

10/31/22

5 out of 5

Great tool

Great tool, helps to make more sales. Has more ability and condititions to reach particular client!

AU

Anonymous User

10/30/22

5 out of 5

"Great for broadcasts and insights"

What do you like best about Klaviyo? I like being able to be broadcast campaigns, and automate flows. What do you dislike about Klaviyo?

MN

Musa N

10/25/22

5 out of 5

"Klaviyo review"

What do you like best about Klaviyo? Easy to send emails and make specific lists and segments. Very detailed and awesome. Best email platform What do you dislike about Klaviyo?

GA

Gamenhance A

10/24/22

5 out of 5

"Klaviyo Review"

What do you like best about Klaviyo? The best email marketing platform out there. So easy to use and is perfect for anyone What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].