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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 111-120 out of 708

JM

Jenny M

11/23/22

5 out of 5

"Best-in-Class Email and SMS solution for ecommerce"

What do you like best about Klaviyo? They allow you to run your email and SMS in one place, which makes strategy across those two channels so much more cohesive. Not to mention the ability to segment customers to ensure you can personalize messaging based on specific interests, purchase history, etc.

DS

Danavir S

11/23/22

5 out of 5

"I straight up don't want to work out of any other ESP for ecommerce."

What do you like best about Klaviyo? Klaviyo has everything an ecommerce business owner needs to drive more revenue with email. The segmentation is powerful, the analytics are in-depth, the email creation process is very user-friendly, the support is second to none, the integrations are robust, and way more.

AU

Anonymous User

11/22/22

5 out of 5

"Flexible and Fast"

What do you like best about Klaviyo? Klaviyo is really fast to get up and running and the integrations are rock-solid dependable. What do you dislike about Klaviyo?

JB

Jen B

11/22/22

5 out of 5

"Easily one of the best all-in-one customer platforms out there!"

What do you like best about Klaviyo? Klaviyo has immensely useful and impactful business insights between their analytics dashboard, benchmarking tools, and ability to break down attribution. When you're managing a multitude of customer information from varying sources of zero-party to third-party data, Klaviyo helps you break it down and use it in a meaningful way—without a data scientist behind the keyboard. On top of their analytics, it's incredibly user-friendly from a UI and navigation ...

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SM

Samantha M

11/22/22

5 out of 5

"My favorite ESP for eCommerce!"

What do you like best about Klaviyo? I find Klaviyo really intuitive and easy to use. It's a platform I think both novices to email marketing and those who are total pros would appreciate - easy enough to start using "out of the box" but with many opportunities for optimization/more complicated set-ups. Compared to other ESPs, Klaviyo is SO much faster with running segments and loading reports. It connects to all the other vendors/programs I use seamlessly. You don't need to have a heavy ...

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CB

Chase B

11/21/22

5 out of 5

"Klaviyo - The Great eCommerce ESP"

What do you like best about Klaviyo? Klaviyo is a powerful ESP that we leverage to help our merchants grow their owned revenue. What do you dislike about Klaviyo?

L

Lisa

11/20/22

5 out of 5

I have been using this company for…

I have been using this company for about a year and haven't been able to put my full attention on their services because I was working a full-time job and working my business part time. Now I'm full-time in my business i have learned so much that i never knew lol...the strategies they have set up for you to research and grow from are amazing. The test they have you take after completing a course is very good. One good thing about this company is you have to study and be determined to learn ...

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PG

Pedro Garcia

11/20/22

5 out of 5

Great platform

My company moved from Mailchimp to Klaviyo to increase revenue and automate more processes. As well, we work with Salesforce, which involves a lot of development work, and Klaviyo makes this easier. Is a great platform, with a lot of great options to segment and create a lot of flows. Thanks to their support team, I have found the entire process to be very easy and efficient. The onboarding process was also very easy and pleasant. A special thanks goes out to Tamsin, who made this ...

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BA

Brandon A

11/18/22

5 out of 5

"We use Klaviyo for every single ecommerce store we work with"

What do you like best about Klaviyo? So many. They integrate with all of the other best-in-class e-commerce apps that our clients use, which gives us a complete 360 view of every customer in our CRM, allowing us to segment and personalize our email, SMS, push, and direct mail communications with our customers at scale.

MC

Mark C

11/18/22

5 out of 5

"Great platform, best in the biz!"

What do you like best about Klaviyo? Klaviyo is the most powerful email platform for Shopify users. It integrates with everything and is too powerful not to us. If you don't use it you're an egghead.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].