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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 101-110 out of 704

BC

Brian Cormell

01/09/23

5 out of 5

We have only been using Klaviyo for a…

We have only been using Klaviyo for a short period of time but in that short space its clearly obvious that this marketing software can be a gamechanger for a lot of small business, especially if you have full integration from your ecommerce website into Klaviyo. Segmenting customers automatically into groups based on product categories is simple allowing you to send custom messages to certain groups of people (not actually done this yet though) but just by looking at the power it offers ...

Read more

AU

Anonymous User

01/08/23

5 out of 5

"Klaviyo by far is our strongest marketing tool. Generating over 40% of our revenue through e-mail."

What do you like best about Klaviyo? I've used many platforms before for e-mail marketing. Klaviyo has a great interface that is easy to use for everyone on the team, experienced or not. Klaviyo continues to innovate its product in the right direction. It is rare to use a platform that comes out with updates that are relevant to their customers. This means they really take the time to research and learn how to improve their product.

J

Jay

12/22/22

5 out of 5

Brilliant platform for Marketing

I have had a fantastic experience using Klaviyo for our email marketing campaigns. The platform is user-friendly and has an intuitive drag-and-drop editor that makes it easy to create visually appealing emails. The segmentation and personalisation features are top-notch and have helped us increase our open and click-through rates. Additionally, the customer support team at Klaviyo is second to none. They have quickly responded to any questions or issues and provided helpful ...

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AH

Ashleigh Hale

12/11/22

5 out of 5

A fantastic onboarding experience

A fantastic onboarding experience with Sophie & Marius. We had a very tight timeline to get everything live and during peak season so added pressure. They were both incredibly helpful in prioritising and supporting Truly through the process. Since launching we have had nothing but success with the platform and would recommend it to anyone.

NT

Nick T

12/08/22

5 out of 5

"It was a fantastic experience using this platform"

What do you like best about Klaviyo? I like the interface of the klaviyo platform What do you dislike about Klaviyo?

MF

Michelle F

11/25/22

5 out of 5

"Klaviyo has been a critical part our our business growth and stabilizing our baseline business"

What do you like best about Klaviyo? We are one of the hundreds of health/ sexual wellness companies whose ads are blacklisted or banned- thus, the performance or cost of acquiring a customer on paid ads continuously changes, building our baseline and returning customer business through klaviyo has helped us stabilize and grow.

JM

Jenny M

11/23/22

5 out of 5

"Best-in-Class Email and SMS solution for ecommerce"

What do you like best about Klaviyo? They allow you to run your email and SMS in one place, which makes strategy across those two channels so much more cohesive. Not to mention the ability to segment customers to ensure you can personalize messaging based on specific interests, purchase history, etc.

DS

Danavir S

11/23/22

5 out of 5

"I straight up don't want to work out of any other ESP for ecommerce."

What do you like best about Klaviyo? Klaviyo has everything an ecommerce business owner needs to drive more revenue with email. The segmentation is powerful, the analytics are in-depth, the email creation process is very user-friendly, the support is second to none, the integrations are robust, and way more.

AU

Anonymous User

11/22/22

5 out of 5

"Flexible and Fast"

What do you like best about Klaviyo? Klaviyo is really fast to get up and running and the integrations are rock-solid dependable. What do you dislike about Klaviyo?

SM

Samantha M

11/22/22

5 out of 5

"My favorite ESP for eCommerce!"

What do you like best about Klaviyo? I find Klaviyo really intuitive and easy to use. It's a platform I think both novices to email marketing and those who are total pros would appreciate - easy enough to start using "out of the box" but with many opportunities for optimization/more complicated set-ups. Compared to other ESPs, Klaviyo is SO much faster with running segments and loading reports. It connects to all the other vendors/programs I use seamlessly. You don't need to have a heavy ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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