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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 101-110 out of 708

CE

Christen E

02/21/23

5 out of 5

"Easy and Intuitive, Great Customer Support"

What do you like best about Klaviyo? In my old role, I was accustomed to a competitor's system. Klaviyo was an easy transition, with more capability. Very pleased.

KD

Katherine D

02/21/23

5 out of 5

"In depth-analytics make this platform top-tier"

What do you like best about Klaviyo? Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior.

JA

Joseph Andrei M

02/09/23

5 out of 5

"Best marketing automation platform!"

What do you like best about Klaviyo? I like how I can see the performance of all my campaigns and monitor who reads it What do you dislike about Klaviyo?

A

Alexandra

01/30/23

5 out of 5

Beyond happy and excited!

It was a really pleasant and efficient onboarding process thanks to Anna’s superb support. She was very detailed when it came to explaining to us about deliverability, how to maximize the Klaviyo platform, and more. She was also very responsive and accessible for our team whenever we had questions or clarifications. I could always count on her for her advice and we will definitely miss working with her! Despite our team having very unique needs and targets, she was quick to adapt and help ...

Read more

BC

Brian Cormell

01/09/23

5 out of 5

We have only been using Klaviyo for a…

We have only been using Klaviyo for a short period of time but in that short space its clearly obvious that this marketing software can be a gamechanger for a lot of small business, especially if you have full integration from your ecommerce website into Klaviyo. Segmenting customers automatically into groups based on product categories is simple allowing you to send custom messages to certain groups of people (not actually done this yet though) but just by looking at the power it offers ...

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AU

Anonymous User

01/08/23

5 out of 5

"Klaviyo by far is our strongest marketing tool. Generating over 40% of our revenue through e-mail."

What do you like best about Klaviyo? I've used many platforms before for e-mail marketing. Klaviyo has a great interface that is easy to use for everyone on the team, experienced or not. Klaviyo continues to innovate its product in the right direction. It is rare to use a platform that comes out with updates that are relevant to their customers. This means they really take the time to research and learn how to improve their product.

J

Jay

12/22/22

5 out of 5

Brilliant platform for Marketing

I have had a fantastic experience using Klaviyo for our email marketing campaigns. The platform is user-friendly and has an intuitive drag-and-drop editor that makes it easy to create visually appealing emails. The segmentation and personalisation features are top-notch and have helped us increase our open and click-through rates. Additionally, the customer support team at Klaviyo is second to none. They have quickly responded to any questions or issues and provided helpful ...

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AH

Ashleigh Hale

12/11/22

5 out of 5

A fantastic onboarding experience

A fantastic onboarding experience with Sophie & Marius. We had a very tight timeline to get everything live and during peak season so added pressure. They were both incredibly helpful in prioritising and supporting Truly through the process. Since launching we have had nothing but success with the platform and would recommend it to anyone.

NT

Nick T

12/08/22

5 out of 5

"It was a fantastic experience using this platform"

What do you like best about Klaviyo? I like the interface of the klaviyo platform What do you dislike about Klaviyo?

MF

Michelle F

11/25/22

5 out of 5

"Klaviyo has been a critical part our our business growth and stabilizing our baseline business"

What do you like best about Klaviyo? We are one of the hundreds of health/ sexual wellness companies whose ads are blacklisted or banned- thus, the performance or cost of acquiring a customer on paid ads continuously changes, building our baseline and returning customer business through klaviyo has helped us stabilize and grow.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].