8.8
SpotScore
Kissmetrics Reviews in July 2026: User Ratings, Pros & Cons
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Kissmetrics Reviews & Ratings
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Spotsaas Editor’s POV
Kissmetrics tracks individual user journeys from first visit to conversion, which works well for SaaS and e-commerce teams focused on customer behavior analysis. Before shortlisting, verify that the platform's event tracking matches your data schema—Kissmetrics requires manual event setup, so confirm your team can define and implement custom events without ...Read more
Kissmetrics pros and cons
Tracks customer behavior in detail and surfaces data to support decision-making.
Clean interface with easy navigation.
Customer support team is attentive and responsive.
Advanced metrics and reports for tracking and analyzing data.
Graphical outputs and visualization options are limited.
Some users find the platform complex, especially for small businesses.
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Showing 101-110 out of 220
AT
Aaron T
09/20/17
"Took months to get approval, but was worth the wait"
What do you like best about Kissmetrics? The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough!
AU
Anonymous User
09/20/17
"Great analytics"
What do you like best about Kissmetrics? Data on single users and the map of activity, paths they take from discovery to return visits and key interactions. What do you dislike about Kissmetrics?
AU
Anonymous User
09/20/17
"Helpful for product development"
What do you like best about Kissmetrics? I love Kissmetrics flexibility with our metrics needs. What do you dislike about Kissmetrics?
SC
Santiago C
09/20/17
"Great for analyzing user behavior on your website/app"
What do you like best about Kissmetrics? The two main things why I recommend Kissmetrics are: 1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions.
AU
Anonymous User
09/20/17
"Great tool, but maybe outdated"
What do you like best about Kissmetrics? The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.
AU
Anonymous User
09/20/17
"Great Analytics"
What do you like best about Kissmetrics? Funnell Reports are great for seeing the user flow. Customer support is exception with Live support available What do you dislike about Kissmetrics?
AU
Anonymous User
09/20/17
"New User's Perspective on Kissmetrics"
What do you like best about Kissmetrics? The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience.
AU
Anonymous User
09/20/17
"Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses"
What do you like best about Kissmetrics? Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.
AU
Anonymous User
09/20/17
"Great tool, but maybe outdated"
What do you like best about Kissmetrics? The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.
LL
Lindsey L
09/20/17
"Great Software!"
What do you like best about Kissmetrics? The ease in which you can create metric reports. What do you dislike about Kissmetrics?
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].