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8.8

Spot Score

Kissmetrics - Web Analytics Software

Kissmetrics Reviews in June 2026: User Ratings, Pros & Cons

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4.2

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Kissmetrics Reviews & Ratings

4.2

Very Good

Based on 284 ratings & 220 reviews

Rating Distribution

Excellent

(112)

Very Good

(84)

Good

(24)

Poor

(0)

Terible

(0)

Spotsaas Editor’s POV

Kissmetrics has proven to be an invaluable tool for organizations looking to gain deep insights into customer behavior and data analytics. Users appreciate its ability to track individual user interactions, providing a comprehensive view from first visit to conversion. The platform's robust analytics and visualization options enable informed decision-making based ...Read more

Kissmetrics pros and cons

  • Provides detailed analytics and insights on customer behavior, helping in decision-making.

  • User-friendly interface with easy navigation and intuitive features.

  • Excellent customer support that is attentive and responsive to user needs.

  • Offers advanced metrics and reports for tracking and analyzing data effectively.

  • Graphical outputs and visualization options are limited.

  • Some users find the platform complex and intricate, especially for small businesses.

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Showing 101-110 out of 220

AT

Aaron T

09/20/17

4.5 out of 5

"Took months to get approval, but was worth the wait"

What do you like best about Kissmetrics? The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough!

AU

Anonymous User

09/20/17

4.5 out of 5

"Great analytics"

What do you like best about Kissmetrics? Data on single users and the map of activity, paths they take from discovery to return visits and key interactions. What do you dislike about Kissmetrics?

AU

Anonymous User

09/20/17

4 out of 5

"Helpful for product development"

What do you like best about Kissmetrics? I love Kissmetrics flexibility with our metrics needs. What do you dislike about Kissmetrics?

SC

Santiago C

09/20/17

4 out of 5

"Great for analyzing user behavior on your website/app"

What do you like best about Kissmetrics? The two main things why I recommend Kissmetrics are: 1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions.

AU

Anonymous User

09/20/17

2.5 out of 5

"Great tool, but maybe outdated"

What do you like best about Kissmetrics? The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.

AU

Anonymous User

09/20/17

4 out of 5

"Great Analytics"

What do you like best about Kissmetrics? Funnell Reports are great for seeing the user flow. Customer support is exception with Live support available What do you dislike about Kissmetrics?

AU

Anonymous User

09/20/17

3 out of 5

"New User's Perspective on Kissmetrics"

What do you like best about Kissmetrics? The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience.

AU

Anonymous User

09/20/17

2.5 out of 5

"Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses"

What do you like best about Kissmetrics? Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.

AU

Anonymous User

09/20/17

2.5 out of 5

"Great tool, but maybe outdated"

What do you like best about Kissmetrics? The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.

LL

Lindsey L

09/20/17

4.5 out of 5

"Great Software!"

What do you like best about Kissmetrics? The ease in which you can create metric reports. What do you dislike about Kissmetrics?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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