Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Good Product, Good Partner"

What do you like best about Iterable? Nice flexible data model. Ability to do SDK-less mobile messaging. They have helpful support and their product features and launches all make a ton of sense. They enable use to have a single solution for our B2C business and we have been happy customers for over 4 years. Fair pricing, good support, and generally capable and good people across the board, from their leadership, sales, and customer success. What do you dislike about Iterable? There is a ...

"Great tool and easy to use for marketers"

What do you like best about Iterable? Iterable was very easy to pick up and user friendly for a non-technical users. In our previous platform, we had to rely completely on engineering to set up a campaign, and now there are many tools at my disposal like the drag and drop editor and the segmentation tool that I can build polished campaigns quickly. There is also extensive learning documentation and trainings which were helpful to get up to speed. The support/account management team is ...

"Iterable makes personalization in your campaigns so much easier!"

What do you like best about Iterable? The catalog function has helped significantly with personalization in our campaigns. We've really enjoyed how easy it is to run experiments for creatives and copy. Also, excellent support from the Iterable team! What do you dislike about Iterable? Some UI functions can be improved with campaign labeling, segmentation and reporting. It would be great to have more functionality to organize lists and campaigns. What problems is Iterable solving and how is ...

"Great support, great product"

What do you like best about Iterable? We use Marketo and Iterable. Iterable support is a lot better. In addition, Iterable is very responsive to feedback and suggestions. What do you dislike about Iterable? The reporting is built more for blast sends than trigger sends so there is still work to be done on that front for B2B businesses. What problems is Iterable solving and how is that benefiting you? Iterable makes creating nurtures and drip campaigns really easy. In addition, it offers ...

"Iterable experience"

What do you like best about Iterable? Easy to use and understand! Great platform! What do you dislike about Iterable? Nothing to dislike about the Iterable platform. What problems is Iterable solving and how is that benefiting you? Understanding engagement insights

"Most intuitive ESP I've ever worked in!"

What do you like best about Iterable? The platform is super user-friendly and so is their support team! What do you dislike about Iterable? The new Journey Drafts feature. As an advanced user, I don't really have much need to save drafts, so I find it occasionally slows me down. What problems is Iterable solving and how is that benefiting you? Iterable is key to automating our comms based on user action. Not necessarily setting up send time cadences such as wait 7 days and then send an ...

"Great omnichannel tools for apps"

What do you like best about Iterable? Iterable has an abundance of different channels to reach your audience all in one platform. As a small team, we need to be able to use one platform that reaches our audience in a multitude of ways (push, email, in-app, popup, etc). Iterable has all those tools in one platform and there isn't a need to export data continuously to segment and reach those audiences. What do you dislike about Iterable? The only downside of Iterable is the turnover of ...

"Great onboarding experience and excellent ongoing support"

What do you like best about Iterable? Our company transitioned from a large legacy provider of email and other messaging channel capabilities. A migration of this kind is always daunting, but it truly went about as smoothly as was promised during the Iterable sales process. Incredible implementation team support was provided every step of the way! I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as ...

"Iterable is simply awesome!!!"

What do you like best about Iterable? 1. Support staff- super knowledgeable and always available! 2. Easy setup of campaings 3. Additional features like send time optimization makes it easy to target customers at the most convenient time. What do you dislike about Iterable? When coding an email one needs to manually search for the code on the left panel to find the right code. A simple feature of clicking on the right panel on the particular item highlights its code on the left would make ...

"Iterable makes all the difference!"

What do you like best about Iterable? Iterable is by far the easiest platform I have used for eCommerce CRM! I love the ease of segmentation, custom events, and analytics. We recently began utilizing the catalog feature and are absolutely blown away by the results and personalization we are able to achieve without any additional effort! Additionally, the support we have received from Iterable is truly far and above anything else I have experienced! What do you dislike about Iterable? I do ...