Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Migrating to Iterable enabled rapid business growth through its features and superstar team"

What do you like best about Iterable? - Introduction of catalogue which has enabled us to scale up our revenue generating email products and increase incremental revenue by 55% whilst cutting down team build time by 80%. - The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%. - Account stratgey time and ...

"Would Highly Recommend"

What do you like best about Iterable? What I love about iterable is the support team and the accounts team. Everyone wants to help find a solution to any email needs and help with strategic intiatives. What do you dislike about Iterable? I think the UX/UI needs a lot more work. For example when creating audiences, I wish you could duplicate an existing criteria especially when excluding SKU's rather than manually typing the SKU. What problems is Iterable solving and how is that benefiting ...

"Great ESP with awesome support team"

What do you like best about Iterable? Iterable has a state of the art support team that is knowledgeable and always ready to go above and beyond. On the toolset standpoint, Iterable has a talented pool of devs and solution architects who liase with the customers regularly while delivering features. I think this is amazing whereby the builders are in direct contact with the customers' needs. They listen and deliver, which is super important from a customers' standpoint. Iterabel is also ...

"Yay for Iterable!"

What do you like best about Iterable? The amount of personalization, segmentation and sophistication you can bring to your marketing efforts is next level thanks to Iterable. What do you dislike about Iterable? Still doesn't have full global SMS capabilities to certain countries, like India, yet...but I think it's coming! What problems is Iterable solving and how is that benefiting you? Personalizing our campaigns using handlebars and overall, getting the right message, to the right user, ...

"Easy to use tool with great documentation and support"

What do you like best about Iterable? 1. Journey builder 2. Product Documentation 3. Customer support team What do you dislike about Iterable? Honestly not much to dislike. The tool is simple and has all basic features needed. Minor featuer updates can always be added. What problems is Iterable solving and how is that benefiting you? 1. Journey planner is able to configure and view journeys in a simpler manner 2. Product documentation eases time to onboard 3. Good UI/UX makes it easy to use

"Customization and innovation"

What do you like best about Iterable? Iterable is *the tool* for lifecycle marketers to run wild with. With the right internal resources there are endless possibilities to ingest and leverage data. Journey and campaign creation is intuitive, and the new experimentation UI is equally as impressive. The team at Iterable does a great job of innovating new products and features that have impact and are immediately actionable. Recent examples that come to mind are the "hold until" tile in ...

"Iterable Makes Dynamic Emailing Easy"

What do you like best about Iterable? Having used many different ESP's, no emailing platform has the fexlibility and segmentation options that Iterable does. The UI is slick and the personalization opportunities they give you are endless. For marketers that care about optimizing deliverability, Iterable is the ESP I reccomend. What do you dislike about Iterable? The setup process is extensive, but the onboarding team is extremely helpful and once you're setup it's smooth sailing. Any ...

"Highly recommend!"

What do you like best about Iterable? Easy to use platform with an incredible support team. The implentation was very daunting but they made it an approachable and easy process. What do you dislike about Iterable? The dynamic content can be tricky for those without coding skills. What problems is Iterable solving and how is that benefiting you? Making sure you are marketing to the right person at the right time is very easy to do with Iterable's smart send time optimization and segmentation ...

"User Friendly Platform with Great Support - Some small improvements would go a long way!"

What do you like best about Iterable? We've had fantastic support with our account manager Jensen Huddleston. The initial warming process was also very helpful. What do you dislike about Iterable? The userface in general could be better. Not allowing MD5 surpression files, segmention capabilities could be better. What problems is Iterable solving and how is that benefiting you? Working on reputation and deployment, warming

"Iterable is working great for a complex B2B2C marketing org."

What do you like best about Iterable? The flexibility and usability of Iterable is unmatched. We operate several projects in iterable for b2b and b2c audiences. Iterable meets all of our needs. What do you dislike about Iterable? Nothing I can think of. They are constantly upgrading the product, and issues we've had in the past were handled with new product releases. What problems is Iterable solving and how is that benefiting you? Communications with b2b prospects, a b2b community and with ...