Iterable Reviews in June 2025: User Ratings, Pros & Cons

"User friendly marketing platform with powerful capabilities and amazing customer service"

What do you like best about Iterable? Compared to other similar platforms, Iterable is incredibly intuitive and easy to use. The UI is clear and well organized while others can be quite overwhelming. What do you dislike about Iterable? There's not a lot to dislike about Iterable, but I would like to see improvements in the reporting and results. It would be nice to see the insights simply by clicking on a journey or campaign. What problems is Iterable solving and how is that benefiting ...

"Great Tool for Lifecycle Marketing"

What do you like best about Iterable? The segmentation tool is top notch. I've learned different querying languages but this just makes things soo easy. Also love the workflow tools and the easy visualization with them. What do you dislike about Iterable? Reporting dashboard tools leave a good amount to be desired, when I share a dashboard I have created I have no way to share department or organization wide. Hoping this will be added in the future. What problems is Iterable solving and how ...

"Iterable is a match for my CRM team"

What do you like best about Iterable? The easy and clean interface, the update in features and the quick answer from chat. What do you dislike about Iterable? Opt-in tracking, would like to have the possibility to track it better from the tool. What problems is Iterable solving and how is that benefiting you? We can contact directly to our users by emails, push and inapss notifications and track data from tool.

"Still the best Omnichannel tool in the business in my humble opinion"

What do you like best about Iterable? I've used about 15 different platforms and constantly review strong competitors to Iterable. In my view, Iterable still tops the charts. It has been built by engineers to give as much power to marketers as possible. Its segmentation system is the best I've ever seen, allowing AND/OR/NOR combinations. Its automations can trigger off any custom event or data field. Its templates are extremely versatile, allowing to inject any number of 3rd party source ...

"Personal, efficient, and responsive service"

What do you like best about Iterable? Iterable has grown a lot in the year that we have been using the platform - and our email strategy along with it. They frequently introduce new features that respond to customer needs; their support is quick and usually only requires a couple of emails to resolve any issues. Our Customer Success manager has gone above and beyond to help us make the most of the software. What do you dislike about Iterable? Iterable has a few surface level bugs that ...

"Iterable Review"

What do you like best about Iterable? The platform is straightforward to use and has a ton of resources to expand your knowledge i.e. iterable academy and iterable rescource dictionary. Unlike any other platform I have worked with, Iterable prides itself on customer feedback, and optimizations are constantly being made from these to improve the experience on the platform. What do you dislike about Iterable? I'd love it if Iterable continues to work on features a customer can access without ...

"Iterable is the best!"

What do you like best about Iterable? I've used 5 ESPs so far in my career, and Iterable is by far the easiest to use and most robust option out there. The team is also very supportive and knowledgeable. Highly recommend! What do you dislike about Iterable? I have no bad things to say about Iterable. What problems is Iterable solving and how is that benefiting you? Iterable helps us manage E2E lifecycle automation for our customers.

"VERY powerful"

What do you like best about Iterable? SO many things! It is so incredibly powerful from email creation and specialization to data and analytics. My favourite part is how I can use the merge parameters to customize content to target many different sections of my audience all from one email. What do you dislike about Iterable? This is not really a 'dislike' but there are so many different aspects of iterable that I don't know or utilize all of iterables functions and features. What problems ...

"Iterable is solution oriented and transparent."

What do you like best about Iterable? My team reports only positive things about Iterable's functionality. I, however, can judge Iterable mainly on their ability to understand and adapt to my business needs. As a manager, I value longstanding relationships with vendors. I value relationships where both sides respect and understand each other's needs. Iterable is such a partner to me. When I explained why my business needs changed, Michelle Novak and Ray Moquet found the perfect solution for ...

"So easy with such little time"

What do you like best about Iterable? ive only been working with iterable for 3 weeks and i feel super confident and comfortable with anew platform. the foundations class was great and easy to understand What do you dislike about Iterable? i would prefer the training to have more intuitive training like click throughs and walk-throughs with practice in simulated software What problems is Iterable solving and how is that benefiting you? making life so much faster