spotsaas-logo
Get Listed

8.5

Spot Score

Iterable

Iterable Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts with Iterable.

4.2

Add to compare

Iterable offers custom pricing plan

Request a Quote

Iterable Reviews & Ratings

4.2

Very Good

Based on 215 ratings & 319 reviews

Rating Distribution

Excellent

(266)

Very Good

(42)

Good

(6)

Poor

(4)

Terible

(1)

Expert's Review

Iterable emerges as an impressively robust and versatile marketing automation platform tailored for modern businesses. Its user-friendly interface, intuitive journey builder, and dynamic personalization capabilities make it a standout choice for marketers seeking to streamline their multi-channel campaigns. Users consistently praise the ease of creating advanced, ...Read more

Iterable pros and cons

  • Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently.

  • Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels.

  • Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort.

  • Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused.

  • Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities.

  • Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.

Log in Required to View Reviews

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 31-40 out of 319

LB

Lisa B

11/16/23

5 out of 5

"User Friendly Marketing Tool!"

What do you like best about Iterable? Iterable is very user friendly and if you are confused about anything at all they have a ton of resources to explain it. They also offer workshops! What do you dislike about Iterable? i just wish the "send now" button wasnt directly beside the "schedule" button as it makes me nervous ill hit the wrong one! What problems is Iterable solving and how is that benefiting you? it sends out mass email campaigns to our database using dynamic lists

MW

Mark W

11/16/23

5 out of 5

"Simple, but smart CRM platform for marketers"

What do you like best about Iterable? Incredibly easy to use, great support via Live Chat What do you dislike about Iterable? No folder management for lists, there has been increased levels of journey downtime recently What problems is Iterable solving and how is that benefiting you? We're able to easily contact the right customers, at the right time, using the right channel. Simplicity is key.

AU

Anonymous User

11/15/23

5 out of 5

"Great platform for marketing"

What do you like best about Iterable? Iterable been a very interesting journey for me. When I've started I didn't know much about platform, but the education section really helped me a lot. Was really glad to go through it and it taught me a lot. What do you dislike about Iterable? However, like with most things there are some downsides to Iterable. One of the biggest is that, HTML sometimes could be tricky and the support of Iterable can't help with that. Wish they have more knowledge ...

Read more

AU

Anonymous User

11/15/23

5 out of 5

"Great platform for marketing"

What do you like best about Iterable? Iterable been a very interesting journey for me. When I've started I didn't know much about platform, but the education section really helped me a lot. Was really glad to go through it and it taught me a lot. What do you dislike about Iterable? However, like with most things there are some downsides to Iterable. One of the biggest is that, HTML sometimes could be tricky and the support of Iterable can't help with that. Wish they have more knowledge ...

Read more

JA

Joseph A

11/15/23

5 out of 5

"A fantastic balance of usability and utility"

What do you like best about Iterable? I have been able to see many different people be trained to use Iterable using their provided training moduals and I am impressed at how easily new users gain proficiency with the system. That being said, there is enough depth to be able to handle our automation and communication needs completly without the need of external systems. I use Iterable every day and am impressed with how versatile and easy it has been to impliment across our organization. We ...

Read more

JA

Joseph A

11/15/23

5 out of 5

"A fantastic balance of usability and utility"

What do you like best about Iterable? I have been able to see many different people be trained to use Iterable using their provided training moduals and I am impressed at how easily new users gain proficiency with the system. That being said, there is enough depth to be able to handle our automation and communication needs completly without the need of external systems. I use Iterable every day and am impressed with how versatile and easy it has been to impliment across our organization. We ...

Read more

AR

Abbie R

10/03/23

5 out of 5

"Amazing platform to streamline your marketing strategy"

What do you like best about Iterable? I love the chat support we have access to, where I can ask a question on any topic and know I will get the help I need. The platform is very user-friendly and allows you to leverage multiple channels to reach your audience. What do you dislike about Iterable? I wish there were more functions for using SMS and monitoring reporting, replies, etc. What problems is Iterable solving and how is that benefiting you? Send time optimization, journeys that are ...

Read more

AR

Abbie R

10/03/23

5 out of 5

"Amazing platform to streamline your marketing strategy"

What do you like best about Iterable? I love the chat support we have access to, where I can ask a question on any topic and know I will get the help I need. The platform is very user-friendly and allows you to leverage multiple channels to reach your audience. What do you dislike about Iterable? I wish there were more functions for using SMS and monitoring reporting, replies, etc. What problems is Iterable solving and how is that benefiting you? Send time optimization, journeys that are ...

Read more

AU

Anonymous User

10/03/23

5 out of 5

"An email designer's dream"

What do you like best about Iterable? The email builder in Iterable is fantastic and incredibly user-friendly. It's intuitive while not being so basic its restrictive. After using MailChimp for years, it was a breath of fresh air. My team can produce dynamic and much more personalized content with Iterable's features in a way that will allow us to "level up" the capabilities of our program in the very near future. We're excited about the new possibilities, highly recommend! What do you ...

Read more

AU

Anonymous User

10/03/23

5 out of 5

"An email designer's dream"

What do you like best about Iterable? The email builder in Iterable is fantastic and incredibly user-friendly. It's intuitive while not being so basic its restrictive. After using MailChimp for years, it was a breath of fresh air. My team can produce dynamic and much more personalized content with Iterable's features in a way that will allow us to "level up" the capabilities of our program in the very near future. We're excited about the new possibilities, highly recommend! What do you ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].