Iterable Reviews in June 2025: User Ratings, Pros & Cons

Iterable is great tool for email marketing, especially when clients pair it with Revv for donations.

What do you like best? I like the drag and drop function of composing an email. It is very user friendly. What do you dislike? I dislike the web push feature, most users pull through with a placeholder email. I reached out to iterable support so my actual email would pull through so I could obtain proofs, but did not get very much help. What problems are you solving with the product? What benefits have you realized? When paired with Revv, we are able to automate a lot of ...

Helpful tool for blast & trigger email marketing

What do you like best? The Iterable team is constantly improving its product and is eager for feedback on features and changes. Their service team is always available and willing to help troubleshoot any issues. It's easy to set up UTM parameters, create custom audience segments, build "snippets" for content that's re-used across emails, and more. What do you dislike? I wish there were easier ways to categorize emails (but I believe the team is actively testing a version to ...

A user friendly platform with an excellent support team.

What do you like best? The ability to fully customize campaigns and projects without having an extensive knowledge of how to email coding. The workflow capabilities also allow you to create some very customized marketing workflows. What do you dislike? The insights don't allow for as much customization as I would like. There isn't much you can do in that part of the platform, so a lot of my analytics are done off of the platform. What problems are you solving with the product? ...

Great for Simple and In Depth USe

What do you like best? I like that it's easy to use for somebody who doesn't have super in-depth knowledge of the product, but it also has lots of in-depth features (complicated logic and workflows) for experienced marketers. Their support is usually timely as well. What do you dislike? Sometimes I will get timed out in the middle of setting up an email, and in that case I wish they had an HTML backup that I could just copy and paste and re-do without losing my progress. ...

An outstanding product

What do you like best? Rarely do people rave about their ESPs, but we rave about Iterable all the time. Platform is lightning quick and intuitive. And the UX on customer segmentation + campaign creation are superior. What do you dislike? Reporting needs to catch up. We're able to get everything we need, but that flow could definitely use some work. What problems are you solving with the product? What benefits have you realized? Able to more easily segment customers so we ...

Great email service provider for creative and data-savvy email marketers

What do you like best? Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the analytics UI is pretty good (and always improving). Furthermore, the Iterable team have been good partners when we've had questions or concerns, and I really appreciate how technical they are since our team is very ...

Great platform!

What do you like best? Ease of use, great support team, affordable pricing. The workflow feature is also awesome. A drastically simpler way to do marketing automation than other platforms we have used. What do you dislike? List importing is still annoying. They don't allow you to match fields (the header name has to be identical on the CSV). They really should change this. Recommendations to others considering the product: Ask for Jeremy to be your CSM. What problems ...

Simple UI and powerful targeting

What do you like best? I love the combination of overall intuitiveness/ease of use with powerful features such as the workflow feature. I also particularly love how the ElasticSearch database and their APIs give us the flexibility to represent our complex data easily, and surface that data easily to marketers using the software. What do you dislike? We had a couple issues early on with stability, with emails failing to be sent, though that's not been an issue recently. What ...

Great customer support but limiting platform for non-engineers

What do you like best? I really appreciate that my account representative and customer support are always extremely helpful and responsive. I also really like the drag an drop editor - there are a lot of possibilities there. What do you dislike? I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload ...

Iterable has been a gamechanger for our marketing emails

What do you like best? First of all, the UI is really easy to understand and navigate - setting up a campaign is straightforward unlike in a lot of other email service providers. All the features are useful, especially workflows for automation. Segmentation is great too, and allows us to get work done without needing assistance from our analytics teams. Overall I would highly recommend them to other email marketers. What do you dislike? Sometimes when you search for campaigns, it ...