Iterable Reviews in June 2025: User Ratings, Pros & Cons

Omni Channel Marketing Platform - and Omni Channel Marketing & Engagement Partner

What do you like best? Building out workflows & the partnership I have experienced with the Iterable team and platform stability like none other! What do you dislike? The blast campaign order of operations + forcing me to click through the in product template builder. Recommendations to others considering the product: Do it- great partner What problems are you solving with the product? What benefits have you realized? Communication at scale with minimal overhead

Great marketing automation platform

What do you like best? how easy it is to create dynamic segments, workflows and email campaigns What do you dislike? it does not help with data formatting we also need a CDP (such as segment) Recommendations to others considering the product: Consider how you will capture data and add it into Iterable What problems are you solving with the product? What benefits have you realized? we are still realizing the benefits to us as we still have issues with having data ...

Helpful Staff, Easy to learn

What do you like best? Easy to learn and use. Helpful support staff. What do you dislike? Lack of tracking features. Some user fields are hidden behind nodes which requires extensive double checking. What problems are you solving with the product? What benefits have you realized? Speed users along life cycle.

Great customer service, easy to use platform.

What do you like best? Customer Service is very responsive, the chat feature is a life saver. The tools are very user friendly. What do you dislike? Wish the reporting was more robust but the new features that have rolled out have helped this. Recommendations to others considering the product: Take advantage of the support chat. What problems are you solving with the product? What benefits have you realized? Iterable has allowed us to built out complex workflows for ...

Integrated over 10+ Clients on Iterable

What do you like best? Iterable has the best in class workflows and automation features, as well as extremely robust APIs. The tool is extremely easy to pick up and offers one some of the strongest flexibility in integrating with other tools and platforms. What do you dislike? Lack of integration with Shopify and Magento, particualrly when compared to other automation tools. Their internal reporting tools are also not that strong, however they do allow you extract everything via ...

Great software, helpful team, easy onboarding

What do you like best? I love the access to their CX team via chat. They can help me find what I am looking for quickly and are generally very helpful. I love their workflow capabilities and that you can now see aggregate workflow data. Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier. What do you dislike? They are a smaller company so they are still working out ...

Great features that allow marketing team to be empowered, but still some rough edges

What do you like best? The workflow/journey editor has quite a bit of flexibility and customization -- allowing marketing teams to take raw data and yet operate very complex segmentations. What do you dislike? Even though the journey editor is complex by nature, some of the segmentation is overly complex. For example, emailing customers 7 days after a purchase is very difficult because selecting 'on a date' is timestamp specific. The workaround is to pick people 'after 8 days ago' ...

Good base for some businesses

What do you like best? I like the fact that it is truly an omni marketing tool. Lots of opportunities to create meaningful workflows. What do you dislike? A little clunky on integration, composure of campaigns individually. What problems are you solving with the product? What benefits have you realized? Addressing a home market of users

Iterable makes email marketing and data work seamless together

What do you like best? Integrations with platforms like Revv and the ability to build intergrations! What do you dislike? Could have a better reporting template that we can export into a PDF with client branding! What problems are you solving with the product? What benefits have you realized? Solving segmenting problems that other email marketing platforms can't do.

Easily operated at all levels of marketing experience, quickly responsive when needed.

What do you like best? Intercom is always manned throughout business hours and the response time is always under 10-15 minutes. What do you dislike? Sometimes there are glitches in drag and drop templates that carry over to proofs prior to email sends. What problems are you solving with the product? What benefits have you realized? Email fundraising, product promotion, advocacy.