Iterable Reviews in June 2025: User Ratings, Pros & Cons

The perfect platform for medium to large sized businesses ready to expand their email strategy

What do you like best? I really like that Iterable has the toolsets for fairly entry level email marketing applications, with the ability to expand into fairly sophisticated enterprise solutions. That structure allows us to be very comfortable with building very long term relationships without concerns that we'll outgrow the platform anytime soon. What do you dislike? The platform is very API oriented, which is really important for the ability for you to grow the platform at your ...

A pleasure

What do you like best? Iterable is extremely user-friendly and easy for new team members to pick up. Drag and drop email building makes the process more simple than other systems but still allows us to produce dynamic content. What do you dislike? When a template won't save due to a small error, the error message only pops us for a few seconds, making it occasionally hard to see the issue. Recommendations to others considering the product: If you're looking for a ...

Great support, fantastic product

What do you like best? The best part of Iterable is how easy it is to build triggered workflows, experiment, and manage multiple language versions of messages. What do you dislike? Reporting is behind the bar. You can't always export the report views you see, or you can only export one piece of data at a time. What problems are you solving with the product? What benefits have you realized? Our ability to gain insights and respond with updated messaging has gone from a ...

Easy to use ESP with tools to personalise

What do you like best? - Drag and drop building of campaigns makes it easy to pick up and teach new colleagues the tool. - The dynamic handlebars make even the most complex personalise simple to understand - you'r'e only limited by your creativity. - The snippets allow us to combine html creative with the drag and drop system. - Workflows are easy to understand and build. - Great account managers who are always on hand to help. What do you dislike? - The heatmap ...

Innovative Multi-Channel CRM

What do you like best? Iterable's user interface is intuitive and we love the flexibility within workflows. They also have great customer service and are always able to help us solve our questions. What do you dislike? Their reporting tool can use work - a lot of it requires manual work because of the lack of export capabilities. What problems are you solving with the product? What benefits have you realized? We are using Iterable to be able to easily test user ...

Rainbows and unicorns

What do you like best? Promise of non-engineers to create complex marketing campaigns and cart abandoner targeting What do you dislike? Utterly and complete failure to meet any and all promises, and blaming Segment for all failures. Recommendations to others considering the product: It's a sham, spend your money elsewhere What problems are you solving with the product? What benefits have you realized? No goals materialized

Iterable a great investment for marketing professionals

What do you like best? I love Iterable because since I started using it the product has improved a lot and has become more innovative. I am pleased when my team needs product changes, as they are ready to listen to my needs and do their best to improve it. It has a clear, adaptable and comprehensive interface to build the automation of the campaign workflow. What do you dislike? I can affirm that the most painful part of Iterable is the design of templates versus messages since ...

Customizable & Connected

What do you like best? Iterable offers one of the most in-depth audience segmentation tools imaginable, allowing me to be specific in targeting in order to resonate most with my audience. The customizable email features also allow for split tests, optimizing for the most important combinations of content. The ability to export audiences to Facebook is also very useful for ad campaigns and other social strategies. What do you dislike? I can’t think of anything that I don’t like. ...

Good tool to allow non-engineers to manage emails

What do you like best? Easy to update variables and test different types of emails. What do you dislike? Lack of Salesforce syncing has created extra dev work. What problems are you solving with the product? What benefits have you realized? We are able to email our users easily and without developer help.

A platform that's easy to use and armed with excellent support.

PROS & CONS What are the best aspects of this product? It's very simple to use from the get-go. Creating blast campaigns/templates are easy to do. It's easy to see the performance of your e-mails. The team from Iterable is constantly finding ways in enhancing products. Customer support take their time to resolve any of your issues. What aspects are problematic or could work better? It requires further API support. It'd be nice to have comprehensive data for revenue reporting. ...