Iterable Reviews in June 2025: User Ratings, Pros & Cons

A recommended marketing tool for growth you'll end using!

PROS & CONS What are the best aspects of this product? I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It enables the creation of sophisticated e-mail list segmentation as well as trigger e-mails and development of e-mail campaign development. Their customer support has been astounding a big help. What aspects are problematic or could work better? There are some things ...

A quality product offering exemplary service

PROS & CONS What are the best aspects of this product? The biggest selling point of all is the product itself. Its e-mail integration and push gave us a single medium to message users. Its players offer e-mail and push. Iterable has a well-rounded and developed e-mail service. It offers an ideal blueprint for advancements in the future. What aspects are problematic or could work better? It main data key is the e-mail address of the user instead of a user ID or anything else that a ...

Very decent tool at the given price point, but some advanced functionality missing

What do you like best? It's very easy to setup differenent types of campaigns, as well as workflows. The analytics available in the tool are also very decent. Personalization is also very easy to do. What do you dislike? You can't perform any sort of data manipulation using the data that is fed into the tool. You can't create a new data field using the existing data fields. What problems are you solving with the product? What benefits have you realized? Targeting customers ...

It adapts to the competency market

What do you like best? Iterable is so flexible that there are always multiple ways to solve any new idea. I also like it since I can segment and customize the specific experience of each user. Something that is very useful in this program is that the integration with multiple tools, including our own development tools, means that I can track the life cycle of our users, including any action the user takes, which makes us have greater reach with the client and greater prominence based on ...

One of the best marketing automation tool with powerful customization

What do you like best? It is a very innovative tool with very friendly user interface. It helps to customize our emails and campaigns in a very interactive manner. Can perform our A/B test easily. Generate a very illustrative report, helps to manage our campaigns in right direction. What do you dislike? Not much to dislike, but in workflow it should keep track who updated it last, so to keep an easy way to co-relate the work. Recommendations to others considering the product: ...

Making growth marketing fun!

What do you like best? Iterable's data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease. The data feeds feature is a game-changer if you have an engaged engineering partner (which you should have!). What do you dislike? The email editor could be more sophisticated. It can be difficult to ...

Iterable is our MVP, most valued partner

What do you like best? Beyond a valuable platform, Iterable is our MVP, our most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints. What do you dislike? Would like to see more ...

Best User Friendly Email Platform

What do you like best? Helpful Dedicated Chat Support is an invaluable service that helped me time and time agai. Platform provides scalability with a positive platform experience for even first time users. There are very little limiting tools - allowing a marketer to tap into many channel functions. What do you dislike? Feature requests don’t get prioritized sometimes. What problems are you solving with the product? What benefits have you realized? Solved personalization

Easy to Work with, and amazing follow-through

What do you like best? We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team! What do you dislike? Its a pro and con but there are quite a few ways to get to the same answer so its ...

Incredibly flexible

What do you like best? 1. Iterable is so flexible there are always multiple ways to solve any new ideas. 2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes. 3. Based on this we are able to segment and personalize to each users specific experience. 4. We can fully integrate these actions into automated workflows to make everything easy for our team. What ...