Iterable Reviews in June 2025: User Ratings, Pros & Cons

Strong functionality leads to robust workflows.

What do you like best? The ability to integrate your company's data within Iterabe allows for the ability to get very creative with targeting and segmentation. What do you dislike? As you build out more robust workflows, data can sometimes get lagged in running the processes and can lead to delays in comms being sent out. This tends to only be an issue on larger and more complicated workflows - I wouldn't expect the average user to run into these issues very often. What ...

Iterable Paves The Way for Streamlined Customer Communications

What do you like best? I really like the workflow suite and the ability for us to think cross-channel when we set up campaigns and how customer actions can quickly be pulled in to create unique user experiences. What do you dislike? I'd love a more out of the box solution that wouldn't create as heavy a burden on our Engineering team to also support site assets for campaigns. Right now we have 2 separate tools, and are just starting tee up how system webhooks could work to support. ...

Great email automation software for start-ups

What do you like best? Easy and intuitive way to create automated workflows, lots of flexibility for customization, integration with a host of 3rd party software, great account support, reasonable pricing. What do you dislike? WYSIWYG email editor is a bit limited and restrictive compared to others. Would love to see custom font integration. What problems are you solving with the product? What benefits have you realized? Being able to automate workflows and target users by ...

Intuitive and Easy to use Software

What do you like best? I love how intuitive and advanced the platform is. What do you dislike? I wish that there was a mobile App or some way of sending emails/sms that did not involve login in to a computer. What problems are you solving with the product? What benefits have you realized? The platform is easy to use so it makes teaching it very easy. I never have an issue that tech support isn't able to immediately look into and compared to every other platform out there, ...

Excellent experience

What do you like best? Iterable is an extremely powerful engagement tool that my team uses on a daily basis to send personalized, segmented and automated communication to our users. The support team is very efficient and one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database. What do you dislike? UX and analytics could be improved and are not the best when we compare to other customer ...

Great email tool!

What do you like best? I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups. What do you dislike? The UX is a bit tricky. Sometimes it takes a while to load a list of contacts, and if you go too fast you have to restart. I wish this was a little faster. What problems are you solving with the product? What benefits have you realized? Emailing all of our contacts on a schedule and sticking to it!

Iterable and it's experience

What do you like best? Iterable has good campaign dashboard. And, I like the metrics of the emails. the Email on acid feature is the best and it helps us to test each and every email with ease. We have not take the eoa subscription and that's the huge benefit as per me. And the responsiveness of the emails and integrations are quiet simple. We don't have any database connected as of now. But, we will be integrating the crm soon. The campaign flow looks so easy, the workflows has so many ...

Difficult on-boarding but awesome functionality

What do you like best? Great tools, when you get into iterable you realize there's SO many options to improve your messaging and test and add functionality. What do you dislike? The main issue with iterable is just how hard it is to find all of those awesome tools. You need a really engaged onboarding person to make sure you can realize the full value and potential of the tool. Recommendations to others considering the product: Do a lot of diligence on how difficult the ...

Great, stable ESP

What do you like best? Since we moved to Iterable 1,5 years ago I've been impressed with the level of customer support and opportunities of this ESP. There are many connections with external tools. I can say using Iterable has lifted our email communications and we're now starting to explore the connection with other channels like Facebook & app. What do you dislike? The handlebar logic is not easy to get your head around. I've seen more user-friendly ways of adding dynamic content ...

Great functionality

What do you like best? The ability to use complex conditional logic within campaigns. What do you dislike? The heat map functionality not working correctly. Recommendations to others considering the product: It has great functionality for automated journeys and complex personalisation. What problems are you solving with the product? What benefits have you realized? Giving customers highly personalised communications.