Iterable Reviews in June 2025: User Ratings, Pros & Cons

Ample sales by mail and traffic.

What do you like best? The main objective of our organization is to send different types of emails to obtain more income from promoting our sales. With Iterable we send personalized messages at scale in all channels, we can in turn create campaigns and marketing segments, and even its interface has automation in this field. The workflow has become a more dynamic process traced by ROI analysis, customizable CTAs, Drip Campaigns and Social Marketing. What do you dislike? It is a ...

Terrific email marketing and newsletter tool

What do you like best? Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful. What do you dislike? There is little I dislike. Maybe the biggest complaint I have is that reporting tools are not as good as they could/should be, and that new features are slow in coming. But, ...

An intuitive platform, top-notch support and pleasant experience

What do you like best? There's a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want. They also support handlebars, so you can get creative with how much you want to customize your email experience on the workflow or on the email template level. There's lots of great documentation on what you can do, so you'll never run out of inspiration on how to test and optimize your campaigns. After working with ...

Great tool, great team

What do you like best? Iterable's workflow functionality is best in class. Great visibility into logic, flexible, and intuitive UI for business users to create their own flows. What do you dislike? The way A/B testing with templates is handled is a bit confusing. In general, the listing pages for your workflows/campaigns/templates are too simple and could use better filtering/sorting/grouping options. What problems are you solving with the product? What benefits have you ...

Fantastic, powerful product

What do you like best? Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical support, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you. What do you dislike? It's really hard to find things to dislike, normally I'd ...

The best email platform

What do you like best? We had incredibly specific requirements for what we needed out of an email platform and iterable has everything! What do you dislike? Honestly nothing. It has every feature we need, and a comprehensive onboarding process What problems are you solving with the product? What benefits have you realized? Effective WYSIWYG and code editor for all abilities and variable email opt outs means we can move all teams to one platform!

Iterable is super user friendly and intuitive!

What do you like best? Before learning iterable, I have used multiple marketing automation platforms but Iterable has been the most user friendly and intuitive to learn. My favorite feature in Iterable is workflows - it makes it easier for our team to create seamless multi-channel marketing campaigns! What do you dislike? not having a file storage hub to store images/files What problems are you solving with the product? What benefits have you realized? automating workflows ...

Easy-to-use email marketing software

What do you like best? As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature. What do you dislike? Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and ...

High quality email platform

What do you like best? All the options of who/how to you can target people. For the most part, targeting in JSON also makes a lot of sense What do you dislike? Minor UI issues: workflows & number of items to display at once (5, 10, etc) What problems are you solving with the product? What benefits have you realized? All the ways in which you can customize your workflows.

Great ESP for B2C Company Driving Loyalty

What do you like best? Great ESP for sending one-off blast campaigns and trigger workflows Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds Drag and drop to build workflows is one of the best features on Iterable Like the recent send optimisation and frequency optimisation feature using AI Easy usage of APIs and web hooks What do you dislike? Easy segmentation UI, but with that makes it harder ...