Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Easy to use"

What do you like best about Iterable? Intuitive Easy to use reporting Workflows to trigger email campaigns Expert account manager What do you dislike about Iterable? Nothing really as it ticks all my boxes. What problems is Iterable solving and how is that benefiting you? We are automating a lot more than before via workflows and event triggers.

"One of the best and most extensive communication tools I have experienced"

What do you like best about Iterable? - Performance. Deliverability speed is outstanding. - Customer support and success managers. 24/7 support. Always capable of helping us with even more complex problems. - The possibilities of complex solutions. In contrast to other platforms - Iterable is not limiting and allows us to implement what we want. - Updates and improvements. Constant growth and feature improvements. - API and Webhook functionality is top-notch. While building a complex ...

"Excellent platform and excellent customer support"

What do you like best about Iterable? Ease of use of the dynamic list segmentation tool What do you dislike about Iterable? The folder structure is not easy to use. Recommendations to others considering Iterable: New folder structure What problems is Iterable solving and how is that benefiting you? Sending dynamic content in email and push - Catalog allows us to do so now

"Iterable is a stable cross channel platform which is a nice option for ecommerce."

What do you like best about Iterable? The segmentation feature can wrap up audiences easily. What do you dislike about Iterable? The dashboard of the automation page - I'd like to have all active projects displayed on the top by sorting out the condition. What problems is Iterable solving and how is that benefiting you? Saving time by using automation journey to recur campaigns.

"Great tool for marketing communications"

What do you like best about Iterable? We love the robust nature of the tool and that they're constantly updating it with new features. It's also easy enough to use that you don't need design or coding experience. What do you dislike about Iterable? It can get a bit confusing to find things. It's very important to have good naming convenetions. Tagging or foldering could come in handy. What problems is Iterable solving and how is that benefiting you? Automated workflows with email/SMS for ...

"Great for small teams who want to make a big impact"

What do you like best about Iterable? - Drag and drop formatting of templates expedites template creation - Easy to set up custom workflows - The ability to create custom link parameters for every email saves my team a ton of time and error. - The implementation consultants are SO knowledgeable and helped us create an even better email marketing program. - Advanced audience segmentation with dynamic lists so we don't have to consistently update lists - It takes time but Iterable provides ...

"Fantastic tool, highly recommend"

What do you like best about Iterable? Highly customisable data structure, great API support, fantastic analytics and testing tools and very user friendly. What do you dislike about Iterable? Absolutely nothing - it's great. We have no complaints about Iterable. What problems is Iterable solving and how is that benefiting you? We've finally managed to automate large parts of our lifecycle with all of our relevant data in one place.

"Personalized experience"

What do you like best about Iterable? Specific list builds and easy to suppress users What do you dislike about Iterable? Workflows are tricky to test, I usually need to bring in support. Recommendations to others considering Iterable: What advice do you have for those looking at Iterable? What problems is Iterable solving and how is that benefiting you? It is easy to target people specifically.

"Best retention marketing platform I've ever used"

What do you like best about Iterable? So easy to use! We've been able to accomplish almost everything on our wish list with Iterable. Customer service is always great as well! What do you dislike about Iterable? There are still some limitations (ie. no throttling) but I know there is a lot on the roadmap to come). What problems is Iterable solving and how is that benefiting you? We've been able to segment and target our audience so much more easily with Iterable. The added bonuses like STO ...

"You can't go wrong with Iterable"

What do you like best about Iterable? In my opinion, Iterable is the finest email marketing, CRM, and automation tool on the market. Iterable provides seamless, multi-channel journey curation and can be used to the fullest extent by both non-technical and highly technical marketers. The workflow builder is exceptionally robust. It allows you to create complex automations with ease that enable you to leverage both user and event properties seamlessly. The segmentation tool is probably the ...