Iterable Reviews in June 2025: User Ratings, Pros & Cons

Recent Convert

What do you like best? Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy. What do you ...

Easy to use!

What do you like best? Iterable is so easy to use. The interface is self explanatory and easy to navigate. Any concerns, issues, or random questions, Iterable is always there for you! What do you dislike? I was having issues know when there is a known issue with Iterable until I ran into the actual issue during my workflow. Example- lists not loading. They recommend signing up for email alerts- Problem solved! What problems are you solving with the product? What benefits have ...

Made for Marketers and Approved by Engineers

What do you like best? Flexible and easy to use API which has allowed us to use more data across our app, website, and database. Easy to use UI, creating templates, campaigns and workflows. Easy to personalize messages with dynamic content and segmentation tools Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow Great responsive support, great pool of knowledge and resource center to refer to, and ability to request ...

Great product with solid customer support!

What do you like best? Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us. What do you dislike? As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my ...

Best ESP with a Support system like no other ESP Platform that I have used.

What do you like best? I really like our CSM team and Support team in order to get projects that we desire in the platform created. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing. What do you dislike? Pulling data for reporting is sometimes difficult ...

Marketing Manager, Retention

What do you like best? Iterable has a great user experience - the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I've used before. Their customer service is phenomenal as well. What do you dislike? I would love to see more of a defined roadmap for Iterable and what they are launching this year. What problems are you solving with the product? What benefits have you realized? Our ...

Four Months In - Best ESP I've Used!

What do you like best? Flexible, user-friendly UI Extremely powerful segmentation and personalization Responsive and helpful support We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns What do you dislike? Experimentation is powerful but not very user-friendly, could use some building out. Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we ...

Data Driven Omni-Channel Dream

What do you like best? Pass in an event and it'll be there on a unified customer profile forever. Leverage that information for advanced segmentation or run a workflow and use it in any number of ways. You can even process that event and add date to customer profiles from the workflows. Email, SMS, In-App, Push Notification - I've even used it to orchestrate programmatic direct mail. And they don't stop innovating and adding features. What do you dislike? Some of the reporting ...

Iterable G2 Review

What do you like best? The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes. Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table ...

Great Email Service

What do you like best? I love the ability to connect email to our CRM and databases. What do you dislike? I think having a data connection tool, like Workato, would make it a whole product. What problems are you solving with the product? What benefits have you realized? No issues, having several ways to draft e-mail templates is useful for different skillsets on the team. Having the ability to visually see e-mail workflows is a gamechanger. Having customer records ...