Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Iterable review"

What do you like best about Iterable? The flexibility of building journeys from simple to complex. What do you dislike about Iterable? The classic view went for good. that's it Recommendations to others considering Iterable: It's a good tool have used it for 2 years now I see the improvements based on feedback they get from the user community. What problems is Iterable solving and how is that benefiting you? Client engagement workflow automation with applications we build.

"5 Stars For Iterable ⭐️"

What do you like best about Iterable? Iterable is extremely customizable and user-friendly for those unfamiliar with the platform! What do you dislike about Iterable? Minor thing I would change is adding more capabilities for geo-segmenting. What problems is Iterable solving and how is that benefiting you? Currently solving problems by creating flows to assuage concerns, answer common questions and connect with our customers. Definitely have realized just how granular you can get with your ...

"Outstanding platform and customer service!"

What do you like best about Iterable? Iterable had a user-friendly UI and an extremely supportive community. Our CSM and Iterable Support are always quick to respond and provide any help necessary. What do you dislike about Iterable? Nothing comes to mind! Iterable has everything our team needs to succeed currently. What problems is Iterable solving and how is that benefiting you? We are improving conversion rates and maximizing sales through our Iterable campaigns. The experiments feature ...

"Incredibly flexible"

What do you like best about Iterable? 1. Iterable is so flexible there are always multiple ways to solve any new ideas. 2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes. 3. Based on this we are able to segment and personalize to each users specific experience. 4. We can fully integrate these actions into automated workflows to make everything easy for our team. What do ...

"They offered a bribe for a good review, but never sent me my gift card"

What do you like best about Iterable? I took over the job of creating a company newsletter template from a designer at our company. I found the Iterable platform easy to navigate, even with no design background. It was simple to upload photos, link photos and sections, adjust headlines, create sections, and perform other tasks to make our newsletter look professional. I liked that I could link not just photos but headlines and even the words "read more" so that the links were failproof, not ...

A recommended marketing tool for growth you'll end using!

PROS & CONS What are the best aspects of this product? I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It enables the creation of sophisticated e-mail list segmentation as well as trigger e-mails and development of e-mail campaign development. Their customer support has been astounding a big help. What aspects are problematic or could work better? There are some things that the ...

A recommended marketing tool for growth you’ll end using!

PROS: I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It enables the creation of sophisticated e-mail list segmentation as well as trigger e-mails and development of e-mail campaign development. Their customer support has been astounding a big help. CONS: There are some things that the company needs to work on so they can enhance further their functionality. There are certain ...

"Great idea to switch to Iterable!"

What do you like best about Iterable? It doesn't take a programmer to get the most out of Iterable. It's all very intuitive, yet powerful. They are constantly updating the product to make it better, and listen to user feedback. In most areas, it is the best ESP I have used, from design to workflows to lists and segmentation. Our engineers state they love the detailed documentation. We get proper attention from our account rep and everyone else at every step of the journey from demos to sale ...

"Powerful Marketing Automation"

What do you like best about Iterable? Although Iterable is a very powerful marketing automation tool, it is relatively simple to use. The Iterable team is there every step of the way to ensure that you have a smooth implementation and that you are using the software to its full potential after implementation. I haven't encountered a kinder and more knowledgeable team than the Iterable team! What do you dislike about Iterable? The only thing that would make Iterable even better would be a ...

"An improvement in time-management"

What do you like best about Iterable? I like the fact that: - You have all localized templates in the same template - Snippets are easy to set up and makes your life easier - Handlebars allows it to personalize the email content to reflect your consumers' preferences, etc.. What do you dislike about Iterable? I dislike that: - There is the need to add the time difference in a workflow for countries outside of the US What problems is Iterable solving and how is that benefiting you? We tested ...