Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Easy onboarding to a great platform"

What do you like best about Iterable? The onboarding process is seamless, even for someone with limited technical abilities. The tool stands out for the flexible events based data structure and is topped off with a team that are fun to work with and genuinely cares about you and their product. What do you dislike about Iterable? Still a platform that is young so growing and developing. This means that some features are in beta or not available yet - but this is the flip side of having a ...

"Loving Iterable"

What do you like best about Iterable? The data structure and use of handlebar syntax makes using the platform super powerful What do you dislike about Iterable? They are doing lots of work on the analytics portion which was the wekest link in the past What problems is Iterable solving and how is that benefiting you? Cross channel communication and organization makes it easier to provide customer with a better communications experience

"Excellent Tool"

What do you like best about Iterable? I appreciate some of the organizational tools within the platform that our team uses to "file" completed campaigns. It's easy to create simple organizational structures, like folders and labels, that can be adopted and adjusted easily by the team. Journeys are easy to set up and understand and I appreciate some of the new safeguards" the platform has of not allowing edits to be made to live instances. What do you dislike about Iterable? I do wish there ...

"Iterable is excellent for B2C Communities"

What do you like best about Iterable? Iterable is an incredibly comprehensive communication platform that makes it very easy to email, send push notifications and text members. Although I would not consider it a very affordable subscription (you get what you pay for), it IS more affordable than many competitors on the market that offer similar complex capabilities. I have done some price shopping for email platforms, and still came back to Iterable for reasons related to both quality and ...

"Flexible, powerful, effective"

What do you like best about Iterable? We have found iterable to be a tremendous asset to our marketing efforts. The flexibility in the platform is great and makes for powerful and effective communications to our customers. What do you dislike about Iterable? We have not found any operational issues with the tool which make us re-think our choice to partner with Iterable. What problems is Iterable solving and how is that benefiting you? We are leveraging Iterable for our admission ticket ...

"Amazing Platform & Team"

What do you like best about Iterable? The platform is incredibly easy to navigate, and the support team is excellent. What do you dislike about Iterable? The only small downside is I wish you could assign a seed list. What problems is Iterable solving and how is that benefiting you? Creating a unified CRM platform view for the brand has helped us manage our marketing calendars and promotions

"Iterable has been an incredible partner for our CRM/ marketing automation needs"

What do you like best about Iterable? Account management, technology, forward thinking, response times. What do you dislike about Iterable? We are very happy, nothing to dislike about the platform What problems is Iterable solving and how is that benefiting you? They are allowing us to communicate easily with our guests on a one to one basis with personalized content.

"The best messaging platform in a crowded field"

What do you like best about Iterable? Iterable are rethinking how consumer messaging leads to better communication, higher sales, and more satisfied end users. It's an open box of features where you can build what works for you, without the constraints of a system that needs to work for everyone from your uncle that sells puzzles on ebay to the local hit restaurant that services 500 customers a day. What do you dislike about Iterable? My only complaint is that their built in editor (built ...

"Fantastic, powerful product"

What do you like best about Iterable? Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical skills, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you. What do you dislike about Iterable? It's really hard to find things to ...

"Ease of use, intuitive interface"

What do you like best about Iterable? Journeys are easy to build with the drag and drop editor. The drag and drop WYSIWYG is great for our use. What do you dislike about Iterable? While editing an email from a Journey, saving that email doesn't update it in the Journey. So, you need to go back to the Journey as well. It's a double up and not doing this can lead to having no changes to a Journey. What problems is Iterable solving and how is that benefiting you? We're keeping our Clients ...