Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Iterable allows for personalization and complexity without sacrificing user-friendliness"

What do you like best about Iterable? I love Iterable for its powerful segmentation and automation capabilities. We can leverage all kinds of user data, from basic info to complex behavioral insights, to create highly personalized, timely campaigns. Its customer support is the best I’ve ever received for a marketing product. What do you dislike about Iterable? While I have not run into any significant issues with Iterable, there are sometimes requested product updates that get strung along ...

"One of the best marketing automation tool with powerful customization"

What do you like best about Iterable? It is a very innovative tool with very friendly user interface. It helps to customize our emails and campaigns in a very interactive manner. Can perform our A/B test easily. Generate a very illustrative report, helps to manage our campaigns in right direction. What do you dislike about Iterable? Not much to dislike, but in workflow it should keep track who updated it last, so to keep an easy way to co-relate the work. Recommendations to others ...

"Easily set up onboarding emails"

What do you like best about Iterable? How easy it is to build email content with the drag and drop editor What do you dislike about Iterable? Sometimes finding things can get messy the menu bar could be a bit better What problems is Iterable solving and how is that benefiting you? Creating and seeing out emails to our users- onboarding , webinar invites

"Great product"

What do you like best about Iterable? The improvements they are bringing to market are game changing What do you dislike about Iterable? No real issues atm sorry I don't have anything negative to say What problems is Iterable solving and how is that benefiting you? Sending out push notifications

"Iterable Innovates"

What do you like best about Iterable? The constant commitment to their customers and their needs. I love how user friendly and intuitive the platform is. What do you dislike about Iterable? The roll out of products updates without all the bugs ironed out. Sometimes it feels like feedback is overlooked. What problems is Iterable solving and how is that benefiting you? Automation is the big benefit. The ability to art and forget while still being able to optimize around each corner.

"provides both engaging backed-up analytics as well as fun and personable support"

What do you like best about Iterable? iterable is extremely intuitive and easy to manage. I work with drag and drop a lot and it always ensures success. What do you dislike about Iterable? maybe an intelligence that could pick up in grammar mistakes or spelling errors What problems is Iterable solving and how is that benefiting you? it's allowing the skill set of my work to be teachable

"Iterable Has Unlimited Power"

What do you like best about Iterable? Limited dev interaction required and I can make decisions in real time. What do you dislike about Iterable? Need to have some tech experience for logic. What problems is Iterable solving and how is that benefiting you? Providing customer insights for educated decisions.

"Marketing Specialist"

What do you like best about Iterable? Everything, from sending real time marketing to multiple channels, to its easy to use interface to its ability to code dynamically! What do you dislike about Iterable? Changing interface without warning this past week. Other than that not much! Maybe a bit expensive for the catalogue as well. What problems is Iterable solving and how is that benefiting you? Iterable is amazing when it comes to cross chanel marketing. it's helping with segmentation and ...

"Great product and great support"

What do you like best about Iterable? Iterable is an easy platform to use and significantly easier then Salesforce Marketing Cloud. In addition, they are continuously improving by adding new features and functionality. What do you dislike about Iterable? The drag and drop email creator could be better, to maximize the product you really need to know HTML. What problems is Iterable solving and how is that benefiting you? Iterable is helping us create an efficient, scalable way to communicate ...

"Extensive Capabilities Built For Marketers"

What do you like best about Iterable? Iterable has been a great resource in building and executing specialized marketing campaigns. Its capabilities and suite of tools are extensive but easy enough for a marketer to use. I love being able to build journeys, campaigns, and segmentations - all while working within the same platform. The chat function is an amazing feature that allows for instant help solving problems or areas of confusion. What do you dislike about Iterable? Some platform ...