Iterable Reviews in June 2025: User Ratings, Pros & Cons

"My review of Iterable"

What do you like best about Iterable? Lots of flexibility and customization, way better than previous solution What do you dislike about Iterable? can't use dynamic lists to trigger journeys What problems is Iterable solving and how is that benefiting you? We're able to segment our customer base more deeply than our previous solution

"Just the ESP we needed!"

What do you like best about Iterable? Over a year ago, we replaced SailThru with Iterable and couldn't be happier with that decision. Aside from the vast improvement in personalization and automation, one of my favorite features is the ease of integration with other 3rd party platforms through API calls or web hooks. This has allowed us to reach disengaged or unsubscribed email users across social media and direct mail. What do you dislike about Iterable? One of the biggest challenges that ...

"Best in class platform with excellent customer care"

What do you like best about Iterable? Iterable's segmentation tool is unmatched. The capabilities it provides to better understand user behavior are remarkable. Customer care is top-notch and always step in quickly when issues arise. What do you dislike about Iterable? The new update to UX drastically slows down an operator's ability to ship and edit campaigns. They introduced far too much friction to do the same thing as before. It seems the friction was intended to safeguard some parts of ...

"Essential Tool!"

What do you like best about Iterable? Iterable is so essential for our marketing team! We use it whenever we need to send bulk emails to our customers, and it really helps streamline the workflow. The interface, the editing features, everything really, is just easy to use and very intuitive. What do you dislike about Iterable? I can't really think of anything I would say that I dislike about Iterable. However, if I had to think of something, then I would say that there are often too many ...

"Fairly east to use + completely customizable"

What do you like best about Iterable? You can customize the experience almost to unlimited capability. What do you dislike about Iterable? Not as many out of the box solutions as platforms with more prebuilt templates. What problems is Iterable solving and how is that benefiting you? Retention and driving busienss revenue.

"Highly recommend Iterable to other email marketers, best in the industry!"

What do you like best about Iterable? The support team is amazing! They are always there to answer any of my questions and will take the time to review/source the correct solution. Also, the team is amazing at accommodating personalization on our account. What do you dislike about Iterable? At the moment, not happy about the new editor that will be implemented. What problems is Iterable solving and how is that benefiting you? Iterable is our one-stop shop for our marketing solution: push ...

"Always my first recommendation"

What do you like best about Iterable? The tool truly empowers the marketer to take the reigns of their Lifecycle Marketing program. It's flexible and I rarely run into scenarios where we aren't able to do something - almost anything is possible one way or another. Also I love that you can have a multi-channel strategy all within the same tool What do you dislike about Iterable? I think there are some challenges regarding Catalog syncing and ease of use for our engineering team to maximize ...

"Easy to learn platform, excellent support team!"

What do you like best about Iterable? I like the fact that Iterable is easy to learn, and has a chat function on the site. We also have a great support team who helps us with our questions. What do you dislike about Iterable? I am not the biggest fan of the new template experience rolling out next month. What problems is Iterable solving and how is that benefiting you? Iterable helps us to streamline our email and push building process which helps us keep our process organized.

"Iterable is the best"

What do you like best about Iterable? Easy to use, full of features, and has great modern tools. Segmentation and workflows are especially powerful. Iterable is also fast and has great backend capabilities. What do you dislike about Iterable? Reporting can use some work. The good thing, however is Iterable has a plug-in to the backend to many BI tools. This is my preferred method of doing data analytics. What problems is Iterable solving and how is that benefiting you? Having a robust tool ...

"Helps connect with users effectively"

What do you like best about Iterable? Iterable allows our team to effectively manage our user database, and create effective communications to increase engagement with our app. They are always willing to listen to feedback for improvements. Our CSM Stephanie is constantly going above and beyond in our needs, and helps us use the tool to its maximum potential. What do you dislike about Iterable? There are great improvements to the UX being actively implemented in stages. While this is great, ...