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8.5

Spot Score

Iterable

Iterable Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts with Iterable.

4.2

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Iterable Reviews & Ratings

4.2

Very Good

Based on 215 ratings & 319 reviews

Rating Distribution

Excellent

(266)

Very Good

(42)

Good

(6)

Poor

(4)

Terible

(1)

Expert's Review

Iterable emerges as an impressively robust and versatile marketing automation platform tailored for modern businesses. Its user-friendly interface, intuitive journey builder, and dynamic personalization capabilities make it a standout choice for marketers seeking to streamline their multi-channel campaigns. Users consistently praise the ease of creating advanced, ...Read more

Iterable pros and cons

  • Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently.

  • Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels.

  • Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort.

  • Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused.

  • Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities.

  • Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.

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Showing 101-110 out of 319

MF

Matt F

12/07/22

5 out of 5

"Appreciate all the support!"

What do you like best about Iterable? I appreciate the frequency and openness of our weekly meetings, Since we have recurring meetings I know that whenever we run into issues with the platform or want to try out new features, theres very little turnaround with getting responses. Whenever our internal users have reported a technical issue and I've had to get support from Iterable, we've come to a resolution quickly and easily. I also greatly appreciate the assistance I've receieved with ...

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NC

Nate C

12/05/22

5 out of 5

"Robust marketing automation platform with an active roadmap and stellar support"

What do you like best about Iterable? First and foremost, Iterable's premium support via Slack is some of the best support I've ever received from a vendor. Secondly, this platform honors its name - Iterable's product development team really is constantly 'iterating' on this platform and improving it at a pace that is almost challenging to keep up with. As a whole, this tool lets us accomplish particularly custom journeys via filtering that limits our dependence on our own engineering team. ...

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NW

Neil W

12/01/22

5 out of 5

"Great platform supported by great people"

What do you like best about Iterable? The scalable and reliable performance of the system. The extensive nature of their features. Their support team is incredibly good too. What do you dislike about Iterable? That's a hard one because I like everything about them. I guess there's room for improvement in their UI (which is still good). They're improving it all the time, so this is only a point in time. What problems is Iterable solving and how is that benefiting you? Deep customer ...

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TG

Tania G

11/30/22

5 out of 5

"Highly recommended!"

What do you like best about Iterable? Iterable is the most intuitive tool I've ever used. I highly appreciate the easy way you can segment your campaigns. Moreover, you can report most useful KPI's in 1 minute. What do you dislike about Iterable? I can't write any downside of using Iterable What problems is Iterable solving and how is that benefiting you? Iterable help us to know best time to send our campaigns and to automatize all the journeys so that we can save time and money.

AS

Allison S

11/30/22

5 out of 5

"Iterable Ease"

What do you like best about Iterable? Iterable has a helpdesk available at your fingertips. Every question I have ever had has been answered immediately by an actual human, not a bot. Our account holder, Lakenya, is available via email and Zoom meetings whenever I can hop on with him. Other marketing platforms do not come close to the level of customer service that Iterable provides. What do you dislike about Iterable? Nothing. I am lucky to work for a company that utilizes Iterable as our ...

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BB

Bryan B

11/17/22

5 out of 5

"Iterable Insights"

What do you like best about Iterable? The ability to test communications and make changes on the fly and not wait on other departments within your organization. What do you dislike about Iterable? Not having the ability to integrate directly with SFDC and not able to add attachments within an email. What problems is Iterable solving and how is that benefiting you? Visibility into each individual user and great custom content for all users.

AU

Anonymous User

11/15/22

5 out of 5

"Iterable is a good platform to send communications to our data base and has a good segmentation"

What do you like best about Iterable? The easy set up to create strategies and can segmentate What do you dislike about Iterable? For the moment, we can't create a dashboard to know how much users we can impact after opt-in split by country /and opt-in (push /email) What problems is Iterable solving and how is that benefiting you? Iterable is really good at solving problems. When we have a problem, we chat iterable and got the answer by chat or email the same day

LP

Lisa P

11/10/22

5 out of 5

"Great knowledgable ESP"

What do you like best about Iterable? The support team and our rep are extremely responsive and helpful without making you feel moronic. The updates to the platform have made creating comms extremely fast and easy to preview, proof, and get quick feedback on. Our onboarding was by far the best onboarding I've experienced in my career. Our onboarding specialist was incredibly helpful and accessible via email and a private Slack Channel which helped me and our Engineers communicate quickly ...

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CR

Carla R

11/07/22

5 out of 5

"Best tool for CRM!"

What do you like best about Iterable? The support center! They answer very fast, and they're accommodating. They always give you an answer, which significantly helps with your daily tasks. Also, constant updates! I love that from the Iterable team!! What do you dislike about Iterable? Sometimes it takes a lot to charge the screen on my computer, and it makes your day slow. Not always happening, but it might be another way to optimize their charging screens. What problems is Iterable solving ...

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MN

Marissa N

11/04/22

5 out of 5

"I have loved working with Iterable! Their customer service is fast, attentive, and amazing!"

What do you like best about Iterable? Iterable has amazing training videos, modules, and live training courses you can take to stay updated on features and updates. So thankful for their resoures! What do you dislike about Iterable? It would be nice to see more in-depth features become available for Push Messages. What problems is Iterable solving and how is that benefiting you? STO and the entire Predictive Goals initiative are fantastic.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].